Pay Per Click Advertising
Through Search Engines and Social Media

Generate Qualified Leads with B2B Pay-Per-Click Advertising

As a trustworthy paid ad agency in Philadelphia, we can help you launch targeted B2B PPC campaigns that drives traffic to your website and generates qualified leads. So, unless your customers are boycotting Google and social media, a pay-per-click advertising campaign done right will work.

We are experts at figuring out what your customers are searching for and using those phrases as keywords to attract new customers. But we don’t set it and forget it – we offer PPC campaign management that leads to a positive return on investment (ROI).

Choosing the Right Goal for Your PPC Ad Campaign

Depending on your business goals, your ideal PPC ad campaign strategy can vary. Whether your main KPI is to boost brand awareness, generate more qualified leads, or attract more website traffic, our paid ads specialists know how to drive results. Learn how to choose the right goal for your paid ad campaign and get a positive ROI for your company.

Some Terms That Matter

Here are a few common terms that are essential to understanding how PPC and other paid advertising marketing campaigns work.

Quality Score
Cost Per Acquisition (CPA)
Impression Share (CPM)
Click-Through Rate (CTR)
Cost Per Conversion (CPC)
Conversion Rate (CRV)
Cost Per Impression (CPI)

How Much Should You Spend on Ads?

Figuring out how much of your marketing budget you should allocate is about identifying your goals and crunching the numbers. To figure it out, we created a guide that offers an overview of what you need to know to start planning, and a comprehensive calculator to help you determine your spend.

Our Related Marketing Services

How to Use B2B Paid Advertising to Grow Your Business

Some of your business goals can be reached with the help of a paid digital ad campaign. We identify these goals and use our pay-per-click calculator to set an advertising budget. We write compelling copy that generates the clicks you need. Figure out which goals best fit your business needs and we will show you how to reach them. 

1

Generate "X" Leads Per Month

We’ll work with you to determine how many leads you want or need to reach your goal and strategize on a budget to achieve and exceed those results.

2

Boost Traffic to My Website

We use research and analytics to determine targeted keywords and the most effective placement for your paid ads to attract qualified visitors to your site.

3

Get Customers Who Want What You Offer

It’s simple. If customers want what you have and can easily find your website when they search, then they will make a purchase.