digital marketing future
Online Marketing

4 Digital Marketing Trends All Business Owners Should Know

Digital Marketing Helps Business Growth Digital marketing has already established itself as a business owners’ top business initiative. With the number of consumers present online, it makes sense that business owners are more focused on getting right in front of their potential customers. With that said, the future of digital marketing appears to be bright […]

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website pop ups
User Experience

How to Effectively Use Pop-ups on Your Website

Are Website Pop-ups Right for Your Domain? Considering pop-ups for your website? You’re in good company. Pop-ups have become a mainstay for successful online businesses. They grab attention and prompt visitors to engage with your site. Although some consumers complain about pop-ups, we can’t deny that they are an effective website conversion tool. Unfortunately, too […]

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optimized content strategy
Conversion Optimization

How to Run a Successful Content Strategy Session

The Content Marketing Process Each day more businesses are turning to Content Marketing in order to promote their products or services. This is because content marketing is essential if you want to make a name for yourself online. But simply deciding that you want to start content marketing is only the first step. In order […]

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image optimization
Conversion Optimization

How to Optimize Images for Google Search

Optimized Images Help Build Relevance Images grab attention, break up text, and keep visitors on your page. But if you’re not optimizing your images for Google, you’re missing the opportunity to create a more user and SEO-friendly site. Google’s search engine also indexes optimized images in an effort to give users a visual representation of […]

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User Experience

Essential Photoshop Tips for Designers Part 1

When I go to explain the importance of Photoshop organization, I reach for a trusty metaphor: Everyone has that friend. You walk into their apartment and it looks like a tornado went through there. Even if it is perfectly sanitary, items are strewn all over the floor in a riot of color and texture that […]

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agency culture
News

Building a Team With Amazing Culture

It’s All About Culture Strong and amazing culture guards a company’s longevity while driving it toward success. This is especially true for web development agencies that aim to connect and generate results for their users. When agencies build a team with amazing culture, they find that the whole digital marketing team feels united in its […]

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website redesign steps
User Experience

Turn Your Frowned Website Upside Down

How to Redesign Your Website Your website simply isn’t generating the traffic you need it to or handling your needs–but how do you fix it? A full website redesign is often the best way to turn that frown upside down, getting your website noticed by the customers you most want and ensuring that you’re able […]

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digital marketing strategy
Conversion Optimization

Understand Your Marketing Strategy to Make it Work

How To Create a Marketing Strategy Marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the heart of […]

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web design history
Web Design

A Brief History of Web Design

The Early Days of Web Design Web design has been important since sites began competing for attention. A well-designed site holds readers’ interest, is easy to read, and presents its content in a clear, organized way. Views on what accomplishes this have changed over the years, as the available technology has changed and designers have […]

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digital and web agency
How-To's

How to Give Your Agency the Best Feedback

Choosing The Best Web Design Agency So you’ve finally decided to go with a web design agency. You’re ready to hand off the work to someone else, kick back, and put your feet up, right? Not so fast. We all know nothing good comes quite that easy. While your agency will do the actual web […]

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digital marketing terms SEO
Conversion Optimization

10 Common Digital Marketing Terms

What Is Digital Marketing? You’ve probably heard about digital marketing, that’s it’s a way to help prospective customers find your business online, and to grow your company.  You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate, […]

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