What is B2B Content Marketing?
With 75% of the world now being online, content marketing is quickly overtaking traditional marketing strategies. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. The goal? To attract, obtain, and retain customers online.
Today, it expands to include optimized content not only for search engines to get your content in front of users, but optimized for the reader to provide useful information. Now more than ever, using personalized content aimed at a specific audience targets drives desired results.
Why Does Your B2B Company Need Content Marketing?
At this point, you may be asking yourself: why do you need B2B content marketing when your business seems to be doing just fine? I’d ask if, as a business owner, you are okay with “just fine.” Or do you want optimal revenue generation and reduced operating expenses?
If you said “yes” to the latter, read to see our top 9 reasons that B2B businesses need a content marketing strategy to succeed:
1. Increases Brand Awareness
Most of all, B2B content increases your brand awareness. Pump up your brand reach and awareness among potential clients or in new markets by regularly distributing authoritative content. To boost results, make sure your content is organized in a designated resource center. This will make it easier for your audience to find, filter, and share your posts.
2. Attracts More Website Traffic
Sharing original content also attracts more users to your website. Your website is the heart of your online presence. Search engines pick up the messaging in these new pieces of content and serve them up to those looking for answers to their questions or solutions to their problems. And, you need to keep a steady stream of new and returning visitors to continue your growth.
3. Generates Qualified Leads
When it comes down to it, all the brand awareness and website traffic mean nothing if you cannot turn those users into qualified leads. By providing valuable guides, whitepapers, eBooks, etc., users will want to learn from what your are offering by downloading your content. Content marketing helps convert first-time site visitors into brand new leads for your internal sales teams.
4. Drives Social Media Engagement
Build a community on your social media accounts. Social media platforms are a primary driver for B2B content marketing distribution. With a finely tuned strategy, you can continue to grow this community. And with a consistent posting schedule, you can start gaining new clients.
5. Enhances Lead Nurturing
One component of content marketing is an email strategy. This includes newsletters, email automation, promotional emails, etc. All of these campaigns help take a user that downloads a piece of content (like a whitepaper or infographic) down the funnel towards lead conversion.
6. Increases Search Visibility
By regularly creating and distributing optimized content, you can take up more real estate in search results pages. This helps you to overtake any competition and position your brand as the best choice.
7. Guarantees Long-Term Traffic
Other marketing channels have their own pitfalls and are more prone to large fluctuations in website traffic. But content marketing will continuously bring in relevant traffic to your website.
8. Positions You as an Industry Thought Leader
Your business can gain trust and authority in your industry through B2B content marketing. Providing continuous, relevant, and personalized content to industry decision-makers will help you build trust over time. Does your content have what it takes to get noticed by your ideal audience? Find out by downloading your FREE content audit template.
9. Amplifies Return on Investment
Amplify your ROI by optimizing and updating old content. Don’t forget that your content doesn’t always need to be brand new. Older and effective content pieces can be optimized, updated, reuploaded, and redistributed. This keeps the same quality user traffic streaming to your business website.
Ready to Make B2B Content Marketing Part of Your Growth Strategy?
Whether you’re a global B2B company increasing your budget or you’re still deciding if content marketing is right for you, our team can guide you in the right direction. Reach out to Creative MMS to start the discussion and discover how B2B content marketing can help achieve your business goals.
