what is CTA - call to action

How Can A CTA Improve Your Website

Consumers are inundated with marketing messages every day. A constant barrage of videos, images, and text promise solutions to every possible problem. The result? An audience primed for decision fatigue. And a frustrated, confused reader is far less likely to become a paying client.

So, what’s the solution? A clear call-to-action, or CTA.

Destroy decision fatigue and confusion

This simple directive statement tells your prospective client what to do and where to go next, making the user journey crystal clear. An effective call-to-action eliminates confusion, allowing your website visitor to take the appropriate next steps. That might be to visit a certain page or to book a call, or to read a specific article.

Direct your reader’s actions based on your needs

When each piece of content has a clear call-to-action there is no doubt as to the intention of the content, and the reader isn’t left clicking away out of confusion or apathy. Your content builds intrigue and excitement, and your CTA allows the reader to dig more deeply into the topic or become a paying customer.

Ensure that each piece of content is meaningful.

Often there is pressure to create new content (in the form of blog posts, videos, podcast episodes, etc.) simply for the sake of having something new and fresh on your website. And while updated content is important, it needs to have a purpose. By attaching a clear CTA to each new content piece you’re ensuring the content fits into your overall marketing plan, helping you to build a larger audience and convert more into clients.

Grow your audience and increase sales

They can be as simple as “Follow me on Twitter” or as impactful as “Submit payment.” They serve as a leverage point for your needs as a business. Whatever is most important to you at the time can become a call-to-action. From social media posts to articles to static landing pages, each piece of content that includes a CTA becomes a powerful piece of your marketing machine.

7 Types of CTA’s That Improve Your Online Business

A call-to-action, or CTA, prompts users to perform a certain action or visit a specific page. Typically, there are seven types of CTAs and each of these serves the same purpose through different methods: to increase visibility and raise profit margins. When used correctly and effectively, a CTA enhances a site and improves business.

The 7 most common types of CTAs are:

Leads – The lead CTA intends to convert visitors into buyers. While not everyone will buy, they also serve to offer additional opportunities to users who aren’t ready to buy.

Forms – A form submission converts visitors into leads.

Service or Product Discovery – These are the most common found across websites. They lead visitors to products or services offered by the company.

Sharing – The sharing CTA prompts visitors to share your content across social media, thus improving your visibility.

Continue Reading – A read more button encourages users to continue reading condensed information, allowing for concise display without loss of visibility.

Event Promoter – Events aren’t events without participants. This CTA alerts users to specialized events or promotions.

Sale Closer – Closing sales is the end goal for all companies. The closing sale CTA urges visitors to conclude their business without the discomfort of hard sales.

CTAs Improve Your Conversions Rates

Improving your website performance often results in increasing conversion rates. CTAs, proven effective in these areas, define a larger part of success than imagined.

  • CTAs on the landing page increase conversion rates by eighty percent.
  • Revenue increases by eighty-three percent when relevant and well placed.
  • Site and product sign-up increases by thirty-four percent.

That’s for business alone. In respect to improving visitor engagement, an important aspect of any website, CTAs provide the following user experience:

  • Establishes connections between a consumer’s desire and the availability.
  • Provides immediate access to content, decreasing a potential consumer’s stress and frustration.
  • Quicker location of products and services.
  • A decrease in frustration and increase in usability, in turn, increases consumer loyalty.

Would you like to see an increase visitor engagement and conversion rates? Do you want to learn more about how to integrate calls-to-action into your content? Contact Creative today to learn more (see what we did there?).