Educate with an IPS

An Interactive Product Spotlight - or IPS - provides a dynamic digital experience for B2B companies. This custom web page provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial).
Gain Awareness and Conversions

Market Your Brand to Your Target Audience

An Interactive Product Spotlight allows you to market your brand directly to your target audience through the BNP publication. Our designers will build a custom page based on your content, matching your brand’s look and feel, for a fully unique experience. We’ll provide guidance and recommendations to ensure your IPS adheres to best practices. Once your IPS is built, we will host it for up to one year.

Digital Marketing Packages Built For Your Goals

Your Sales Representative can work directly with you to build a package focused on your unique needs, goals, and budget. Schedule an intake call to learn more.
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IPS Package Benefits for Your Brand

Your IPS is designed and built around your content and brand, and is supported by the full strength of the BNP publication’s reach to highly qualified audiences. Your IPS will provide the following benefits:

  1. Created by design professionals through a collaborative process.
  2. Responsive design for viewing across all devices: desktop, laptop, mobile, and tablets.
  3. Equipped for embedding on your company and social media websites, and for use as a sales tool.
  4. Promoted via email to the active and engaged subscribers of one of BNP Media’s publications.
  5. Deployment leads and analytics included.
  6. Hosted for up to one year.

Examples of Success

Many companies have already found success working with BNP Engage to design and build a custom interactive product spotlight. Whether your goal is to generate new leads, promote awareness of a new product or service, support your sales team with a digital resource, drive awareness for an event, or just get your message out, an IPS may be right for you.

  1. Van Drunen Farms promoted the unique features and benefits of their custom food manufacturing service.
  2. Certainteed showcased the stunning design of their custom ceiling solutions with a dynamic landing page.
  3. TRANE introduced their 3D modeling product to new audiences using an informational spotlight page.

Specifications for Your IPS

Ready to get started on your Interactive Product Spotlight? Contact us and we will walk you through the process and help you ensure your needs are met! If you have the following information already available, we can produce, launch, and promote an IPS for you in as soon as 90 days.

  1. Content outline including title, tagline and engaging opening imagery.
  2. Product images, brochures, ads, videos, case studies, technical specs, downloads, etc.
  3. Hi-res images (3000px min). (jpg, tif, png, psd, ai, eps or svg).
  4. Brochures, ads, campaign materials, branding guidelines, etc. can be PDF.
  5. Videos under 5 minutes (mp4, mov, wmv or YouTube, Vimeo and other video streaming links).
  6. Calls-to-action and links.
  7. Logo in vector format (ai, eps, or svg).
  8. Brand guidelines for logo/font/color usage requirements.
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Digital Marketing Resources

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Capitalize on the Impact of an IPS

At BNP Engage, we’ll design, build and host an interactive page based on your content. Engage your audience like never before. Contact us today for a customized experience tailored to your brand's unique needs."
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