Do You Know Your User Personas?
Identifying and creating a user persona is extremely important for businesses that want to connect with their audience, especially when creating an online presence. How well do you know your audience and user personas? Not knowing your target audience can result in lost sales and poor customer engagement. Creating a user persona by collecting and analyzing insights can greatly benefit your business by reaching that ideal target audience.
A user (or buyer) persona is a fictional representation of a business’s ideal customer. They are generally based on user research and incorporate the needs, goals, and observed behavior patterns of your target audience. User personas are constructed using sample qualitative and quantitative data that is collected from actual users. Knowing these personas can help your business relate to your customers as real humans. A business’ target audience is a select group of potential or current consumers, which a business decides to aim its marketing and advertising strategies at in order to sell a product or service.
Using A Marketing Persona in Digital Campaigns
User personas are extremely helpful for marketing purposes. They help a business understand what your target audience might relate to and enjoy so that the business can use that information in their marketing efforts. If a business doesn’t know who their right target audience is, they cannot market and sell their product and services correctly. Knowing your persona and audience will give you crucial information such as their age, gender, location (city or country), and what their living arrangements are.
Remember that your personas may change over time. Factors such as changes in the industry, new competitors, technology, and environment could affect the way a potential or current customers feels about your product or service. You must keep their emotions in mind – what motivates them to take action. For that reason we consider you revisiting your personas when needed.
This information will help you develop marketing that will talk directly to your audience and resonate with them in order to turn them into loyal customers. By understanding your audience and their hot buttons, you can craft more effective content marketing strategies. With the explosion of social media, content marketing, and mobile devices, you need a marketing persona.
4 Ways To Benefit From User Personas
Here are some ways in which your business will benefit once you create user personas and correctly identify your audience:
- You will gain a better understanding of your ideal customer. A persona will enable you to develop a deeper understanding of your current and prospective customers. You’ll gain a better sense of their likes, habits, demographic info, preferred shopping methods, pain points and more. Knowing them on a deeper level enables you to connect better.
- User personas are also useful in market segmentation. You can send personalized, targeted content to each persona. This kind of “audience attention” leads to better results and long-term relationships. It allows you to communicate using your customers’ language and distribute products using their preferred channels at the right time.
- Your Sales Team will be well equipped. Once the sales team recognize the user persona, they get a more clear understanding of whom they’re targeting. They can, therefore, learn to speak their language and communicate more effectively, whether on the phone, online or in person.
- You save both time and money. Your marketing efforts will become more efficient once you know your person and target audience. You will be able to plan campaigns that reach the right target with fewer resources, resulting in more sales without additional effort or cost on your part.
Discover Your Target Audience
There are many other benefits your business can enjoy once you identify your target audience. However, this is not easy, and not all businesses have the resources to do this on their own. We help businesses find their personas and show them how to get to know their audience better. Contact Creative MMS today and let our talented team of marketing professionals equip you with the skills you need to plan effective marketing strategies.
Once you have a clear understanding of your personas, consider creating a content strategy to help plan out what you want to say. Get your Content Calendar Template to evaluate your current content and start planning out new content by date and type.