Category: PPC Advertising

Is PPC Automation the Solution or Problem?

businessman talking to robot in an office

What Is PPC Campaign Bidding? Whether you’re at a marketing agency or you’re a freelance contractor, you’ve probably had some experience using Google Ads Paid Search Campaigns. Of all the moving parts of any PPC campaign, the most crucial is bidding on keywords. Bidding controls your overall costs and drives metrics like cost per acquisition […]

How to Measure Your PPC Campaign’s Success

calculating performance of ppc campaigns

Understanding the Right PPC Metrics to Track Everyone knows that a successful pay-per-click campaign needs to have a positive ROI. But many struggle to pin down exactly which metrics reveal whether the money they’ve spent is worth it. If you’re planning to launch a B2B paid advertising campaign on your own or through a pay-per-click […]