MHS Lift has a clear goal of their company’s future and felt confident Creative could materialize their vision. Since the company’s founding in 1970, they diversified the business to include warehouse optimization services, maintenance and repair, and safety training. To assist in a seamless rebrand from Material Handling Supply to MHS Lift, Creative was enlisted to design a new logo and website that matched the new brand and showed customers that they are “more than just a lift company.”
MHS Lift’s key differentiator is their understanding of space utilization within warehouses and manufacturing plants and their professionalism. Creative designed a logo and website to highlight the differentiators and still resonate with the audience – and with consideration of the professional modern feel needed for future expansions.
Backed by a competitive review, keyword research, and user experience analysis, the redesigned MHS Lift site invited users to explore equipment and services, added customer testimonials for validation, and featured videos to educate customers. Creative continued as a partner to offer web maintenance and ongoing content and campaign creation.