MHS Lift

Elevating a Website and Logo to Lift a Brand to the Next Level

Digital Marketing // UX Design // WordPress Development

MHS Lift is a nationally-recognized material handling equipment company that offers forklifts, equipment rentals, and warehouse optimization services. With nearly 50 years of experience, their reach extends beyond their New Jersey headquarters to Pennsylvania, Delaware, and Maryland.

MHS Lift wanted their digital presence to lift their brand above the competition.

MHS Lift has a clear goal of their company’s future and felt confident Creative could materialize their vision. Since the company’s founding in 1970, they diversified the business to include warehouse optimization services, maintenance and repair, and safety training. To assist in a seamless rebrand from Material Handling Supply to MHS Lift, Creative was enlisted to design a new logo and website that matched the new brand and showed customers that they are “more than just a lift company.”

MHS Lift’s key differentiator is their understanding of space utilization within warehouses and manufacturing plants and their professionalism. Creative designed a logo and website to highlight the differentiators and still resonate with the audience – and with consideration of the professional modern feel needed for future expansions.

Backed by a competitive review, keyword research, and user experience analysis, the redesigned MHS Lift site invited users to explore equipment and services, added customer testimonials for validation, and featured videos to educate customers. Creative continued as a partner to offer web maintenance and ongoing content and campaign creation.

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Services Provided

Website Development & Architecture
Keyword Analysis
Competitor Analysis
Storytelling
Responsive Design
Digital Strategy and Discovery
Digital Marketing
Editorial Guidelines
Search Engine Optimization
Pay Per Click (PPC)