Global Tax Management needed a strategic partner to solve their most taxing marketing challenges
For over 25 years, Global Tax Management has provided their expertise to build, operate, and manage tax functions for their clients in the corporate enterprise landscape. They reached out to Creative MMS with the following challenges:
- Website required UX enhancements to attract and engage the right audience
- Needed a better understanding of their target audience’s customer journey
- Had a limited social media marketing strategy for enhancing market visibility and promoting events
- Wanted to tie social media into other larger initiatives
At Creative MMS, we build holistic online marketing strategies that are trackable, repeatable, and highly effective. Our teams collaborated to ensure that any deliverables were cohesive and reflective of the client’s goals.
Building an effective online digital strategy and support
After gaining a clear understanding of the challenges our client faced, the Creative MMS team got to work. A keyword analysis was conducted to paint a clear picture of their target audience’s needs. We completed an in-depth competitor analysis to see what strategies were the most impactful with their shared audience. Personas and customer journeys were also created by our team to enhance targeting and fully understand the information flow.
Based on the data we gathered, Creative MMS updated the information architecture of their website. We also created wireframes to enhance its overall appearance and functionality. Our development team worked to integrate Global Tax Management’s marketing automation platform of choice, Pardot, into WordPress.
Since our client strives to provide value to their clients beyond their existing services, they regularly write informative blogs, guides, and more. But without one centralized hub to house this content, it was difficult for their website visitors and internal sales team to find what they were looking for. Always up for a challenge, the Creative MMS development team built a custom responsive resource center through CoreResources. This allowed GTM’s customers and prospects to intuitively find, interact with, and share their original content.
Today, any new content that Global Tax Management writes focuses on answering the questions asked by their audience and responding to their needs. It’s also optimized by our in-house SEO strategist to help rank for targeted keywords on search engines. Highly targeted pay-per-click (PPC) campaigns are regularly launched and managed by our specialists to promote upcoming events and bolster brand awareness. Our team provides continuous website support as well, including heat mapping their web pages and using the data to make any necessary adjustments.
Since the start of our partnership, our client has requested numerous add-on projects as a direct result of the quality work we’ve delivered. We’re proud of the results we’ve achieved as a team and are excited to collaborate further on future projects!
