Conversion Optimization Strategy to Improve User Experience

Digital Marketing // UX Design
SimpleTire makes purchasing tires, for any type of vehicle, simple. Since their website is their most important sales tool, we worked with them to make the user experience as simple, easy and intuitive as users have grown to expect.

Creative worked with SimpleTire to prioritize, design, and test ux-driven changes to their site in order to improve conversion rate. Through heatmapping, A/B testing, competitor review and custom designs, Creative helped SimpleTire refine the user experience through the critical user path and provided guidance that saw a dramatic increase in conversion.

41% Increase in Conversion Rate Compared to Previous Year
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