Digital Insights

Collect and AnalyzeUsing Data and Insights to Drive Strategy

When engaging with a partner, we focus on using data to drive our strategic decision-making process. Our team analyzes past and newly collected information to analyze website and competitor performance. The resulting insights lead the the focus and contribute to the recommendations we present as part of the overall digital marketing strategy.

Client Story: AgAmerica

Our solutions align with our proven strategic approach, which begins with research, data, and analysis. We listen to your challenges, conduct research, analyze the results, and strategize creative solutions to reach your goals. We focus on continuous improvement through ongoing execution, evaluation, and optimization.

Why We Use Data and Insights

Because we truly believe that numbers offer a quantitative perspective and tell a compelling story, we seek to collect and analyze those numbers to learn more about the real state of a campaign or website. We merge the analytical with the creative and the result is a top-performing strategy. The benefits of insights and starting with data first streamline the process and make a big difference in the overall success.

1

Data and insights tell a story.

Collecting data to analyze and extract insights leads to an objective, quantitative story that helps all stakeholders understand the start and strategize a realistic finish.

2

Numbers don't lie.

Using real data and accurate numbers, a real-state of current and past performance – without relying on recall or subjective views – can be outlined and help set strategic goals.

3

Baselines and benchmarks.

To know where to go, it has to be known where to start. Meaning, baseline data is essential to have prior to implementing a strategy and that information will drive benchmarks for progress.

4

Tracking success.

Success measurements should include quantitative data to reflect performance. Gathering data and identifying key performance indicators require data analytics.

Insights-Driven Deliverables

Our approach to insights offers a suite of deliverables that can be used as research to drive any marketing initiatives.

Data Reporting
Website Heatmap
Website UX Audit
Website Requirements
Moodboard
Customer Journey Mapping
Insights and Analysis
Editorial Guidelines
Technical Audit
Digital Style Guide
Customer Personas
Content Audit

Our IndustryExpertise

Our expertise lies in digital marketing and not in one specific industry. We bring our expertise and creativity across industries to offer our partners a unique perspective.

Business Services

Scientific & Health

Finance & Lending

Real Estate

Education & eLearning

Beverage & Breweries

Industrial & Manufacturing

Non-Profit & Associations

Deployed Resources

Creating an attractive storytelling website to engage and increase clicks, offer product information, and turn leads into conversions, Deployed Resources has a new site and ongoing marketing.

AgAmerica

Increasing leads by 253% and monthly site visits by more than 400%, AgAmerica and Creative MMS collaborated to design and develop four websites – all of which have met and exceeded performance expectations.

The BP Group

From simple update requests to a full site redesign, keyword integration, and ongoing marketing optimization – The BP Group has a new website that competes and delivers real, valuable results.

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