Storytelling Connects Brands With Their Audience
What’s your business’ story? How did you come to be, and where are you now? What are the challenges you face and how can you solve them? These are all important questions to ask yourself, but, most importantly, they are the same questions your potential customers are asking themselves. A powerful way to connect with them is to demonstrate that you have (at least some of) the answers to those questions.
We all have a story that we tell ourselves about who we are and what we need. Creative MMS specializes in using those stories—through persona development, market research, and branding—to connect you with your customers. When your audience sees that your story matches with theirs, they will be more likely to engage with your business.
When we talk about storytelling, are we talking about writing a book here?
In some ways, storytelling is a very broad concept. But, first, no, we’re not writing out a book or a short story. In fact, storytelling with regard to marketing isn’t even all about the copy you write. “Characters” are also important in telling a story, and one way we describe your business as a character is by branding and a solid web presence. These help contribute to the narrative that you’re a person that the audience wants to work with.
What kinds of things should I avoid when engaging in storytelling?
The most important thing to remember when using storytelling to do marketing is that it’s not about you. A lot of the time when businesses are just starting out, they have a desire to tell the customer all about themselves. But just like you don’t want to sit with that guy at the party who does nothing but talk about himself, your audience isn’t going to relate to you if all you want to do is talk about your business.
Okay, so what should I do?
Just like any good party guest, bring the “conversation” you’re having with your customer back to them. Give them just enough information to know you, but always contextualize that information with what you can do for them. How can you resolve the conflict they’re having in their story? How are you their hero?
At the end of the day, storytelling is a complex and nuanced marketing tactic that is best left to those who are the experts. At Creative, we’re more than happy to listen to you talk about yourself so you can tell the best story you can to your customers.