B2B SEM: Be Found with Search Engine Marketing

Do you want to boost your online presence and reach more customers? If so, you need to know about search engine marketing (SEM), also known as paid search or pay-per-click (PPC).
Gain More Digital Visibility with SEM

Developing Your B2B Search Engine Marketing Strategy

At BNP Engage, our team of experts can help you with keyword research, campaign management, landing page optimization, and remarketing. This can save you time, money, and resources that you can invest in other aspects of your business.

SEM is Vital to Your Digital Success

You want to grow your online presence and reach more customers, right? Then you need SEM, or search engine marketing. But how do you create and implement a successful SEM strategy? BNP Engage is a digital marketing agency that specializes in SEM and other marketing strategies. Don’t wait any longer!
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Display Advertising for B2B Businesses

Display and banner advertising attract users interested in your products or services, guiding them through their customer journey. Whether you want to increase traffic, generate leads, or drive conversions, display and banner advertising can help. With engaging visuals, catchy headlines, and clear CTAs, you can capture the attention of potential customers and persuade them to take action.

  1. Reach a large, targeted audience across various platforms, increasing your brand awareness.
  2. Drive qualified traffic to your pages with engaging content, like ROI tools, calculators, or case studies.
  3. Nurture leads and increase conversions with remarketing, personalization, and emotional appeals.
  4. Stand out from your competition and appeal to millennials with social ads, cause-based marketing, and video ads.
  5. Measure and optimize your performance through analytics, A/B testing, and ad networks.

SEM & SEO Unified for B2B Businesses

SEO and SEM are two types of search engine marketing that can help your B2B business improve its online presence and reach more customers.

Combining SEO and SEM creates a powerful online presence that can help you meet your goals and beat your competition. SEO and SEM can also help B2B businesses like yours measure and improve their performance and ROI using analytics and reporting tools.

  1. Appear on both organic and paid search results, increasing your chances of being noticed.
  2. Attract more qualified and relevant traffic to your site with optimized content and technical aspects to match the user’s intent and needs.
  3. Convert more visitors into leads and customers by providing helpful information and solutions to user’s problems and needs.
  4. Increase your sales by offering value and incentives to your audience.
  5. Use remarketing and retargeting techniques to stay in touch with your buyers.
  6. Introduce your B2B solutions to a large, diverse listener base.
  7. Help build brand awareness and credibility through well-crafted messages and high-quality production.
  8. Easily adapt your messaging for different segments, promotions, or industry events, making it a flexible advertising option.
  9. Identify bottlenecks or drop-off points in your sales funnel, allowing you to fix issues and streamline the path to conversion.
  10. Make more informed decisions that are more likely to result in success as CRO relies on data, not guesses.
Learn More About SEO Marketing 

Video & YouTube Advertising

Video and YouTube advertising are powerful ways for B2B businesses to leverage online visibility and engagement. Video is one of the most popular and effective forms of content marketing, as it captures the attention, interest, and emotions of the audience. YouTube is the second largest search engine in the world, with over a billion users and millions of hours of video watched every day.

  1. Showcase your products, services, values, and stories to a large, diverse group.
  2. Attract more viewers and subscribers to your YouTube channel.
  3. Generate more leads by providing useful information and solutions.
  4. Create how-to videos, webinars, case studies, and testimonials to educate and persuade your prospects and customers to take action.
  5. Create product reviews, comparisons, tutorials, and FAQs to address common questions, concerns, and objections of your audience.

Audio & Streaming Radio Advertising

Audio formats and streaming radio or podcast are versatile and engaging forms of content marketing. It can reach the audience in various contexts, such as driving, working, or relaxing. Audio can also create a personal and emotional connection with your audience, as it can convey the tone, voice, and personality of your brand.

  1. The number of monthly podcast listeners in the US is expected to reach 164 million by 2024.
  2. Capture and nurture leads by using landing pages, forms, call-to-actions, and remarketing techniques.
  3. Improve your customer retention and loyalty by providing ongoing support and helpful content.

Pay-Per-Click (PPC) Advertising for B2B

Pay-per-click (PPC) advertising is a type of online marketing that involves placing ads on search engines like Google or Bing for keywords related to your business. You only pay when someone clicks on your ad. PPC advertising is important for a holistic search engine marketing strategy.

  1. Reach your target audience at the right time, with the right message, and with the right offer.
  2. Helps you appear on the top of the search engine results for the keywords that your target audience is searching for.
  3. Attract more qualified, relevant traffic to your website and use landing pages, forms, and call-to-actions to capture and nurture your leads.
  4. Control your budget and adjust your bids according to your goals and performance.
Learn More About PPC Marketing 

B2B Conversion Rate Optimization (CRO)

A data-driven conversion rate optimization (CRO) strategy helps improve your website performance and achieve your online marketing goals. It Involves using data from various sources to understand how users interact with your site, actions taken, and the barriers they face. By using data, you can identify the strengths & weaknesses, test different hypotheses, and implement changes that have the most positive impact on your conversion rate.

  1. Reduce your marketing costs and increase your return on investment (ROI) by targeting only the most relevant and qualified leads for your business.
  2. Improve your organic rankings on search engines by using data to optimize your site content and designs.
  3. Increase the engagement and satisfaction of your visitors, and persuade them to take a desired action on your website by using data to optimize your site.
  4. Increase the retention and loyalty of your customers, and encourage them to buy more from you.
Learn More About CRO Marketing 
Conversion Rate Optimization Resources

B2B SEM Resources

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Elevate Your Paid Ad Strategy with BNP Engage

Do you want to grow your online presence and reach more customers? If so, you need BNP Engage, the best digital marketing agency for your paid ad strategy needs. Contact BNP Engage and let us show you how we can help you grow your B2B business online!
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