Creative B2B Content Marketing Services
About 60% of the buyer’s journey and decision is made before actively engaging with your sales team. As a B2B content marketing agency, we understand that the copy your audience sees must be consistent in terms of style, tone, and appearance. We approach B2B content development and dissemination with a focus on attracting the right target audience through strategic keyword use.
Great B2B Content Writing is Conversational
It’s true: if you’re using too much jargon in your website copy, you’re probably driving your site visitors away. The secret to writing effective content is to make your words flow like a conversation. Find out our tips for writing great conversational content to help keep your audience engaged.
The Essentials of B2B Content Marketing Strategies
Content marketing comes in a variety of formats. Whether it’s visual, audio, or written, we have the tools to make sure it conveys your message and is optimized for search engines.
Content Audit
Conducting a content audit involves taking a look at all of the content on your website to discover what topics are the most engaging to your audience. We’ll use this information to craft a highly relevant content strategy.
Social Media
Any new content we create will be shared on social media using engaging copy, appealing imagery, and industry-specific hashtags. This will ensure your content is reaching as much of your audience as possible.
Email Marketing
Our email marketing services include newsletter creation, promotional emails, and automated workflows. Whether you’re launching a new service or wishing a client a happy birthday, we’ll help maximize open rates.
Blog Posts
We’ll conduct a content strategy session to come up with blog topics that your audience will love. Our team will research the best keywords and search intents to ensure your blog content ranks competitively in search engines.
Website Content
We ensure the content on your website effectively tells your brand’s story and compels visitors to take action. With optimized, creative copy across your website, your prospects will see why you’re the obvious choice above your competitors.
Case Studies
Our specialists have a proven method for writing impactful case studies that appeal to a B2B audience. We showcase your company’s value by reviewing your client’s challenges and revealing how your services solved them.
Let’s Tell Your Brand’s Story Through Content Creation
An engaging content strategy should focus on telling your story and providing value. Since 2005, we have been writing optimized copy at every stage of the content marketing funnel. We have the knowledge and expertise to craft and implement a highly effective digital strategy. Let’s work together to accomplish (and blow away!) your business goals.
Building a B2B Content Strategy for a Scientific Company
Our client is a laboratory equipment manufacturer who needed help articulating their brand’s extensive history and competitive advantages. Cue Creative MMS’ expertise building their website from the ground up and providing new, informative content. See what went into their new and improved digital strategy.
We would love to hear from you
Ready to work together to build an optimized content marketing strategy that informs and builds relationships with your audience? Simply fill out the form and a member of our team will contact you to discuss your goals and challenges. We look forward to partnering with you!
