What is a Content Audit and Why Does it Matter?

In 2020, content marketing became more important than ever due to the lack of in-person events. Moving forward, creating a content strategy is essential for any business looking to stay two steps ahead of the competition. Why?

About 60% of the buyer’s journey and decision is made before actively engaging with your sales team. This means that your prospects are looking through your website and resources to gauge your company’s ability to solve their pain points before you even have the chance to make your pitch. Take control of your content today to position your brand as an industry expert and boost website traffic in the process.

Download the Whitepaper

Ready to get started on your website’s content audit? Fill out the form below to request your step-by-step guide and bonus template.

Are your shareable resources attracting enough website traffic and qualified leads? If not, completing a content audit will help you identify any strengths and weaknesses in your content marketing strategy that you can then use to increase conversions.

Your content audit will reveal:

• What topics your audience finds the most engaging
• Which posts are performing the best
• What content can be updated, repurposed, or removed
• And more!

Stop spending time creating articles, infographics, videos, and guides that aren’t being seen or shared by your target audience. Download our guide today to learn more about the benefits and necessary steps of completing a content audit.

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Learn More About Content Marketing

Pre-Recorded
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Create Great Digital Experiences With Engagement Marketing

Learn key strategies in this webinar to make your content more engaging, memorable, and shareable.
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How Is Your Content Performing? Organize It with a Content Audit Worksheet.

Download our content audit worksheet to review your existing resources and its results.
01/14/2021
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We Provide Content Planning Sessions

Your content is only as strong as the strategic plan it follows.
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