Building Personas & Relevant Messaging

Subscribe to our Youtube channel for our latest videos

Do you have updated personas that highlight the motivations, challenges, and decision-making processes for your prospects? Even if you did have personas created at some point, the current environment and economy may impact buying behaviors, motivations, and challenges, and therefore, may need to be updated.

In general, accurate personas allow you to create strategic and relevant messages, which are essential to include in an effective content strategy. Publishing those messages within strategically designed marketing materials and distributing through the channels that will reach your audience will help you achieve your business goals.

Create a Content Planning Strategy to Keep Your Team Organized

Download the Content Calendar Template to organize your valuable content and consistently engage your audience.
Share this offer
Share on facebook
Share on twitter
Share on linkedin
Share on email

Learn More About Content Marketing

Pre-Recorded
Content Marketing
Webinar

Create Great Digital Experiences With Engagement Marketing

Learn key strategies in this webinar to make your content more engaging, memorable, and shareable.
01/28/2021
Watch Now
Content Marketing
Template

How Is Your Content Performing? Organize It with a Content Audit Worksheet.

Download our content audit worksheet to review your existing resources and its results.
01/14/2021
Download the Template
Content Marketing
Whitepaper

What is a Content Audit and Why Does it Matter?

Content is everything. Learn what's important to look for when conducting an audit.
01/14/2021
View White Paper