How interested is your audience with your content? Do they click seamlessly from web page to web page? Or do they bounce before even considering your product or service? An engaged audience is critical for any brand’s marketing success.
It’s not only the content that needs to peak their interest, but the way a website is designed and ‘laid out’ can seriously effect that journey as they browse. Make sure it is easy for them to follow and find the information they are looking for. It starts with the right planning before you even start to develop.