Are you struggling to bring in new eyeballs to your website and convert them into leads and customers? You’re not alone. But you cannot just haphazardly throw your marketing efforts together and hope something sticks. You need a plan.
A Strategic Marketing Plan involves setting goals and objectives, analyzing internal and external business factors, and implementation. With this template, you can identify your:
• Corporate strengths, weaknesses, opportunities, and threats
• Competitors – what they are doing, and how you can capitalize on where they are lacking
• Audience – their needs, triggers to purchase, questions they are asking, keywords they use when searching
• Marketing Channels – where can you reach your audience, where are your competitors promoting their products and services
Download the template we’ve successfully used for our clients and begin outlining what success means for your company. And, create an overview of your company, competition, and personas and put them all together to create actionable steps.