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Digital Marketing Terms & Definitions

Have you ever wondered about the meaning of key digital marketing industry terms? Well then, you’re in luck! Our definitive guide to digital marketing terms & definitions is the only online dictionary you’ll ever need.

Understanding digital marketing for businesses can greatly improve your marketing ROI. That’s why we compiled a comprehensive digital marketing glossary that includes buzzwords, acronyms, and other important business marketing lingo.

For more details on which digital marketing services are best for your business, contact the digital experts at Creative MMS today!

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Word Definition Areas of Interest
A/B Testing The process of testing variants of the same campaign or web page to assess which is the most effective with your audience. Also known as split testing. Digital Marketing | Marketing Strategy | PPC Advertising | Website Design
Ad Extensions The term Google Ads uses to describe extra information about your business such as address, phone number, ratings and reviews, website links, special offers, pricing, etc. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Ad Group Each advertising campaign is comprised of one or more ad groups which are used to organize ads within a campaign. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Advertising Process or profession of creating paid marketing communications to promote a product, service, or event. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Algorithm Mathematical set of rules based on user behavior to specify how a group of data behaves, such as in search ranking results or social media content positioning. Digital Marketing | Marketing Strategy
Analytics Math-based data that allows marketers to see live or retroactive information used for gauging effectiveness of a paid advertising campaign, website page, social media post, and more. Digital Marketing | PPC Advertising | SEO Services | Social Media Marketing
Anchor Text Clickable words or phrases on web page that hyperlinks to another relevant page, form, or document. Marketing Strategy | Website Design | Website Development
Annual Recurring Revenue The money made on a yearly basis from subscriptions or contracts. Digital Marketing | Marketing Strategy
Application Programming Interface (API) Set of programming code that allows for interactions between multiple software applications. Website Development
Artificial Intelligence (AI) The ability of a computer or robot to complete tasks traditionally completed by humans but without consciousness or emotion. Digital Marketing | Digital Strategy | Marketing Strategy | Website Development
Audience Broad term that describes anyone that views or engages with your brand. Digital Marketing | Marketing Strategy | PPC Advertising | SEO Services | Social Media Marketing
Automation Technology that manages marketing processes across multiple channels and campaigns automatically. Digital Marketing | Digital Strategy | Marketing Strategy
Backlink A hyperlink from an external website that leads to a page on your domain. Digital Marketing | Digital Strategy | Marketing Strategy | SEO Services
Black Hat Unethical strategies that are used to boost a website's ranking on search engines. Digital Strategy | SEO Services
Blogging The act of posting original written content online to share tips, experiences, opinions, and more. Content Marketing
Bounce Rate Percentage of visitors that opt to exit out of your website after only visiting one page. Digital Marketing | SEO Services
Brand Advocate Customers that repeatedly do business with and actively promote your brand to friends, family, business connections, and peers. Digital Marketing | Marketing Strategy
Brand Awareness The extent at which individuals can recognize and readily recall information about your brand. Digital Marketing | Marketing Strategy
Brand Guidelines Set of rules that establish how a brand's visual elements such as colors, fonts, and logos should be used across marketing assets. Digital Strategy | Marketing Strategy | Website Design
Business-to-Business (B2B) A business that markets and sells their products or services other businesses. Digital Marketing | Marketing Strategy
Business-to-Consumer (B2C) A business that markets and sells their products or services to individuals. Digital Marketing | Marketing Strategy
Buyer Persona Profile that represents your ideal customer that’s created using market research and data about your existing customers. Content Marketing | Conversion Rate Optimization | Digital Strategy | Marketing Strategy | SEO Services
Call Tracking Google Ads can be set up with a unique Google Forwarding number that tracks the number of people who call the number in your ad. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Call-to-Action (CTA) A verbal or written prompt that drives your audience to take a specific action, such as visiting your website or filling out a form. Conversion Rate Optimization | Digital Strategy | Marketing Strategy
Chatbot Computer program designed to automatically start and hold a conversation with a visitor. Digital Marketing | Digital Strategy | Marketing Strategy | Website Design | Website Development
Click-Through Rate (CTR) Percentage or ratio of visitors that click on a link within your content. Content Marketing | Digital Marketing | PPC Advertising | Social Media Marketing
Content Management System (CMS) Application used to manage the creation, modification, and publication of web-based content. Content Marketing | Digital Marketing | Marketing Strategy
Content Marketing Branch of marketing that aims to build relationships with audiences through posting valuable, relevant content without explicitly promoting products and services. Content Marketing | Conversion Rate Optimization | Digital Strategy | Marketing Strategy | Social Media Marketing
Conversion Occurs when a website visitor completes a desired action, such as making a purchase or filling out a form. Conversion Rate Optimization | Digital Marketing
Conversion Path Journey that customers are lead down with the goal of compelling them to take a desired action. Conversion Rate Optimization | Digital Marketing | Digital Strategy | Marketing Strategy
Conversion Rate (CVR) Percentage of visitors that complete a desired action compared to total website visitors. Conversion Rate Optimization | Digital Marketing
Conversion Rate Optimization (CRO) The process of enhancing a web page to drive visitors to convert from a lead to a customer. Content Marketing | Conversion Rate Optimization | Digital Marketing | Digital Strategy | Marketing Strategy | Website Design
Core Web Vitals Speed metrics that Google considers to be essential for measuring the quality of a website's user experience. Digital Marketing | SEO Services | Website Design | Website Development
CoreResources Creative MMS's custom platform for building a high-converting WordPress resource center on a brand's website. Content Marketing | Conversion Rate Optimization | CoreResources | SEO Services
CoreUX Elementor-compatible parent theme built by the Creative MMS website development team with code optimized for search engine algorithms. Digital Marketing | Website Design | Website Development
Cost Per Acquisition (CPA) The amount that a marketer will pay a search engine for a desired action, such as a form submission or sale. Digital Marketing | PPC Advertising
Cost Per Click (CPC) The price of each individual click in a paid advertising campaign. Digital Marketing | PPC Advertising
Cost Per Lead (CPL) Measures the cost effectiveness of a paid advertising campaign in terms of generating new leads. Digital Marketing | PPC Advertising
Cost Per Thousand (CPM) The price paid for 1,000 impressions on a paid advertising campaign. Also called cost per mille. Digital Marketing | PPC Advertising
Crawling The process of gathering website information to update, add, and categorize webpages in a search engine's index Digital Strategy | Marketing Strategy | SEO Services | Website Design
Cross-Channel Marketing strategy used for providing audiences with a consistent experience across multiple digital channels, such as their website, social media, paid ads, and so on. Digital Strategy | Marketing Strategy | Social Media Marketing
Crowdsourcing The act of outsourcing a complex task to a large group of people or the general public in the effort of problem-solving. Digital Marketing | Digital Strategy | Marketing Strategy
CSS Stands for Cascading Style Sheets. Describes how HTML elements such as fonts and formatting should appear on webpages on different devices. Website Design | Website Development
Custom Post Type (CPT) Describes any type of content added to WordPress such as a blog, web page, or graphic. Content Marketing | CoreResources | Website Design
Customer Experience (CX) A customer's holistic perception of a brand based on their past interactions through every stage of the buyer's journey. Digital Marketing
Customer Journey All the touchpoints and communication that a customer has with a brand from pre-purchase through to post-purchase. Digital Marketing | Digital Strategy
Customer Loyalty Measure of how likely a customer is to repeatedly and solely purchase a specific product or service from the same brand. Digital Marketing | Marketing Strategy
Customer Relationship Management (CRM) Database used for managing all interactions with prospective, past, and current clients. Digital Marketing | Marketing Strategy
Daily Budget Custom dollar amount that can be spent per day on an advertising campaign that Google uses to calculate how often to show ads. Digital Marketing | Digital Strategy | PPC Advertising
Demographics Statistical analysis of the population based on criteria such as age, nationality, religion, and income. Digital Marketing | PPC Advertising | Social Media Marketing
Digital Intelligence The sum of social, emotional, and cognitive abilities that enable individuals to face the challenges and adapt to the demands of life in the digital world. Digital Marketing
Digital Marketing Type of marketing that aims to reach potential and current customers via online channels such as social media, email, search engines, and display advertising. Digital Marketing | Marketing Strategy
Direct Message (DM) Private communication on social media platforms such as Twitter and Instagram in which conversations are visible only to the sender and the receiver. Digital Marketing | Social Media Marketing
DNS The Domain Name System (DNS) is the phonebook of the Internet in which domain names (like www.google.com) are converted into internet protocol (IP) addresses. Website Development
DNS Management Computer software that controls Domain Name System (DNS) server clusters and helps reduce human error when editing complex and repetitive DNS data. DNS data is typically deployed on multiple physical servers. Website Development
Domain The address that is used to locate your website when it is typed into the URL bar. Digital Marketing | Website Development
Domain Authority Search engine ranking score that is used to determine the relevance of a website for a certain topic or industry by ranking it between 1 and 100. Digital Marketing | Digital Strategy | SEO Services
Dwell Time Length of time a visitor spends on a website before exiting or returning to search results. Digital Marketing | SEO Services
E-A-T Stands for Expertise, Authoritativeness, Trustworthiness. These are the three factors that Google uses to measure how valuable your brand or website is. Digital Marketing | Digital Strategy | Marketing Strategy | SEO Services
E-commerce (Ecomm) Refers to the buying and selling of products or services via the Internet. Digital Marketing | Website Design | Website Development
Ebook Online version of a book that can be accessed using a computer or handheld device. Content Marketing | CoreResources | Digital Marketing
eCPV On LinkedIn Ads, this is the estimated cost per view of an advertisement. Digital Marketing | PPC Advertising
Editorial Guidelines Set of established rules that dictate the tone, style, and structure in which content should be written in order to maintain consistency across a brand's assets. Content Marketing | Digital Strategy | Marketing Strategy
Elementor Website development software that allows WordPress users to create, publish, and modify sites in real-time using the drag and drop technique. Digital Marketing | Website Design | Website Development
Email List Database of names and email addresses used to send widespread or targeted email communications. Digital Marketing | Digital Strategy | Inbound Marketing | Marketing Strategy
Email Marketing Branch of marketing that focuses on creating highly effective email communications in an effort to build relationships with an audience, share information, and promote products or services. Content Marketing | Digital Marketing | Digital Strategy | Inbound Marketing | Marketing Strategy
Engagement Umbrella term for any kind of interaction a user has with a piece of content, including likes, clicks, and shares. Digital Marketing | PPC Advertising | Social Media Marketing
Engagement Marketing Regular creation of valuable, relevant, and strategic content across platforms to build trust with audiences over time. Content Marketing | Digital Marketing | Digital Strategy | Marketing Strategy
Engagement Metrics Quantitative data that measures how effectively a piece content captures an audience's attention. Digital Marketing | PPC Advertising | Social Media Marketing
Engagement Rate Percentage of users who looked at a piece of marketing collateral (paid advertisement, social media post, etc.) vs. those who chose to interact with it. Digital Marketing | PPC Advertising | Social Media Marketing
Evangelist A customer that is so enthusiastic about a brand that they actively promote it to others. Digital Marketing | Digital Strategy | Marketing Strategy
Evergreen Content and strategies that withstand the test of time and will not become irrelevant even as the digital landscape shifts. Content Marketing | CoreResources | Inbound Marketing | Marketing Strategy
Findability Measure of how easy it is for an audience to locate a brand's product or service when searched online. Digital Marketing | SEO Services
Flywheel Model Model developed by HubSpot that focuses on using the momentum of current happy customers to drive new referrals and provide an excellent customer experience overall. Digital Marketing | HubSpot | Marketing Strategy
Geographic Segmentation Marketing strategy that divides audiences based on their location to provide them with a more personalized, relevant experience. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Geotargeting Advertising strategy that employs location data to reach prospects with tailored ad messaging to best suit their needs based on the audience's environment. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Gross Rating Point (GRP) Percentage that measures the impact of a paid advertisement by comparing the size of the audience and the frequency at which they were exposed to the ad. Digital Marketing | PPC Advertising
Growth Driven Design (GDD) Approach to website design that focuses on providing value, optimizing, and creating the best possible user experience (UX). Digital Marketing | Digital Strategy | Website Design
Hashtag Placement of the # symbol in front of a word or words on all major social media platforms to group that post in other posts that mention the same topic. Digital Strategy | Marketing Strategy | Social Media Marketing
Heading Tag A tag used in HTML to define the headings of a page using <h1> for the most important headings through to <h6> for the least important headings. Digital Marketing | Digital Strategy | SEO Services
Hero image Large banner image at the top of a web page that creates a first impression for visitors and sets expectations for what the rest of the content on the page will be. Digital Marketing | Website Design | Website Development
Homepage Main page on a website that appears on search engines where visitors can click through and navigate to other pages on the site using the navigation bar or call-to-action (CTA) buttons. Digital Marketing | Website Design | Website Development
HTML Stands for Hypertext Markup Language, or a standard system or computer language used for tagging text files to establish fonts, colors, and more. Website Design | Website Development
HTTPS Acronym for Hypertext Transfer Protocol Secure, which uses a Secure Sockets Layer (SSL) to encrypt data. Signals to Google that your website is safe. Digital Marketing | Website Development
Impression Metric defined by an individual view on a piece of digital content. Digital Marketing | PPC Advertising | Social Media Marketing
Impression Share Percentage that represents the number of impressions an ad received divided by the total number of impressions the ad was expected to receive. Digital Marketing | PPC Advertising
Inbound Link A hyperlink that sends visitors on an external website to a page on your website. Digital Marketing | Digital Strategy | Inbound Marketing | Marketing Strategy | SEO Services
Inbound Marketing Marketing methodology that prioritizes providing value and building trust with prospects through relevant, informative content before attempting to make a sale or close a deal. Content Marketing | CoreResources | Digital Strategy | Inbound Marketing | Marketing Strategy
Indexed Page Web page that can be found when a relevant keyword or key phrase is typed into a search engine. Digital Marketing | SEO Services | Website Development
Influencer An individual who the ability to impact the purchasing decisions of their large following through social media platforms. Digital Marketing | Digital Strategy | Marketing Strategy
Influencer Marketing Type of social media marketing in which a brand leverages an influencer's large following to broaden their reach through paid promotions. Digital Marketing | Digital Strategy | Marketing Strategy
Infographic Graphic visualization of key statistics, data, and useful tips created with the goal of making the information more engaging and easier to digest. Content Marketing | CoreResources | Inbound Marketing
Information Architecture (IA) The strategic design, structure, and organization of websites and applications in a way that is intuitive and effective for users. Digital Marketing | Digital Strategy | Website Design | Website Development
Interaction Rate How often people interact with your ad after it's shown to them measured by dividing the number of interactions with your ad by the number of times your ad is shown. Digital Marketing | PPC Advertising
IP Address Stands for "Internet Protocol," which is a unique string of characters used to identify individual devices that have access to the Internet. Website Development
JavaScript (JS) Programming language often used to build interactive, complex elements on web pages, such as animated graphics or image slideshows. Website Design | Website Development
Key Performance Indicator (KPI) Quantifiable measurement that evaluates the success of an organization at achieving a certain goal or goals. Marketing Strategy
Keyword Word or phrase that is used to incapsulate the topic of a web page or blog post in order to appear in relevant Google search results. Digital Marketing | SEO Services
Keyword Cannibalization Occurs when several pages on a website are optimized for the same keyword or keyword phrase, potentially resulting in poor search results rankings and diminished domain authority. Digital Marketing | SEO Services
Keyword Stuffing Act of excessively repeating words or phrases within a web page's content in order to manipulate search engines into ranking that page higher. Digital Marketing | SEO Services
Landing Page Standalone web page created for the purpose of capturing leads. Digital Strategy | Marketing Strategy | Website Design | Website Development
Largest Contentful Paint (LCP) Core Web Vitals metric that measures the length of time it takes for the largest element of a website to load. SEO Services | Website Design | Website Development
Lead An individual who has shown interest in a brand but has yet to make a purchase. Also known as a potential customer or prospect. Digital Marketing
Lead Generation Practice of carrying out various marketing strategies with the goal of attracting new prospective customers. Digital Marketing | Digital Strategy | Marketing Strategy
Lead Nurturing The process of reinforcing relationships with prospects by regularly providing them with relevant, valuable content. Content Marketing | CoreResources | Digital Marketing | Digital Strategy | Inbound Marketing | Marketing Strategy
Lead Qualification The process in which the sales and marketing teams determine the likelihood of a new prospect becoming a customer. Marketing Strategy
Lifetime Customer Value The total amount of money that a customer is expected to generate for a business. Marketing Strategy
Long-Tail Keyword Keyword phrase of about three to four words that has less search traffic, but is hyper-specific to a brand's products or services, resulting in a higher conversion value. Digital Strategy | Marketing Strategy | SEO Services
Market Research Process of gathering information about a target audience to determine whether a new product or service will perform well with them. Digital Strategy | Marketing Strategy
Marketing The series of activities a business conducts in order to promote their products or services, generate revenue, and build brand awareness. Digital Marketing | Digital Strategy | Marketing Strategy
Marketing Automation Platform (MAP) Software that leverages the power of automation to attract new customers, nurture leads, and build more efficient processes. Digital Marketing | Marketing Strategy
Marketing Funnel Graphic that shows the process that consumers go through with a brand from awareness through to making a purchase. Digital Marketing | Marketing Strategy
Marketing Qualified Lead Type of lead that is more likely to convert than other leads as they have been already been vetted by the marketing department. Marketing Strategy
Marketing ROI Measures the cost compared to the revenue generated as a direct result of marketing initiatives and is used to gauge the effectiveness of campaigns. Marketing Strategy
Meme A piece of content that is typically humorous and has been spread rapidly via the Internet, often by social media users. Digital Marketing | Social Media Marketing
Meta Tag Tag used in the HTML coding of web pages to help search engines understand the information contained within the pages and rank them accordingly. SEO Services | Website Design | Website Development
Metric Quantitative values used to determine the effectiveness of marketing campaigns. Digital Marketing | PPC Advertising | Social Media Marketing
Negative Keyword Search terms that prevent an ad from displaying when that term is searched, effectively filtering out irrelevant traffic to a website. Digital Strategy | PPC Advertising
Niche Market Highly specific target audience defined by their unique interests. Digital Marketing | Digital Strategy | Marketing Strategy
Nofollow Hyperlinks with a rel=“nofollow” tag that tells search engines not to use that link as a ranking factor. Digital Strategy | Marketing Strategy | SEO Services
Noindex A web page that has purposely not been added to search results. Digital Strategy | Marketing Strategy | SEO Services
Objectives and Key Results (OKR) Framework that teams can use to define and track their goals over time, allowing businesses to become more aligned as a whole. Marketing Strategy
Offer Lead generation asset that provides a valuable product or service to website visitors once they complete a call-to-action, such as a form fillout. Content Marketing | Conversion Rate Optimization | CoreResources | Inbound Marketing
Onboarding The steps and processes carried out when welcoming a new customer in the effort of maintaining their business over time. Digital Marketing | Marketing Strategy
Organic Search Search results that appear due to the search engine's algorithm determining their relevance for the searched keyword or phrase rather than through paid advertising. Content Marketing | Digital Marketing | Inbound Marketing | SEO Services
Organic Social Any social media activity that does not involve a paid advertising campaign. Digital Marketing | Social Media Marketing
Outbound Link Type of hyperlink that takes a visitor from your website to an external website. Digital Marketing | SEO Services
Outbound Marketing The traditional form of marketing in which a company attempts to reach new customers through repeated promotion and advertising campaigns. Also called Interruption Marketing. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Paid Search When a company pays for their product, service, or website to show up in search results either every time the ad is viewed or clicked. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Pay Per Click (PPC) Type of paid advertising in which the brand only pays the search engine to show their ad when an individual clicks on that ad. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Persona Semi-fictional representation of a brand's target audience developed based on market research that includes key information such as their age, location, goals, and pain points. Digital Marketing | Digital Strategy | Marketing Strategy
Point of Contact An individual or team responsible for handling questions and requests from customers. Digital Marketing
Qualified Lead A prospective customer who has been vetted internally to determine whether they match a brand's target audience and is ready to be passed on to the sales team. Digital Marketing
Quality Score A numeric rating (1 through 10) that Google assigns to an ad based on the relevance and quality of its keywords, its associated landing page, and its ad content. A higher Quality Score improves ad placement and lowers the cost of clicks. PPC Advertising
Ranking Factor The criteria that search engines use to determine a web page's position in search results. Digital Marketing | SEO Services
Redirect A function that automatically forwards website visitors from one URL to another, often due to the searched URL being outdated. Digital Marketing | SEO Services | Website Development
Referral High-converting marketing lead acquired through a word-of-mouth recommendation from a friend, family member, colleague, or peer. Inbound Marketing | Marketing Strategy
Referral Traffic Visitors that come to your website by clicking on a link from an external site. Digital Marketing | Inbound Marketing | SEO Services
Relationship Marketing Marketing strategy that focuses cultivating customer relationships in an effort to drive engagement and long-term brand loyalty. Digital Strategy | Inbound Marketing | Marketing Strategy
Remarketing Strategy used to connect with those who have previously engaged with your brand in an effort to remind them to make a purchase or engage further. Digital Strategy | Marketing Strategy | PPC Advertising
Reputation Management Set of strategies put in place to help brands manage the public's perception of their business, especially through regulating and responding to online reviews. Digital Marketing | Digital Strategy | Reputation Management
Request for Proposal (RFP) Official document that an organization creates to announce a new project and distributes to interested contractors through a bidding process. Digital Marketing | Marketing Strategy
Responsive Design An approach to website development that allows the layout of web pages to intuitively change depending upon the screen size and orientation of the device used to view it. Digital Marketing | Digital Strategy | Website Design | Website Development
Retargeting Advertising technique that places ads in front of people who have previously visited your website without making a purchase. Digital Strategy | Marketing Strategy | PPC Advertising
Return on Investment (ROI) A calculation that shows how much revenue a campaign yielded compared to how much was spent on that campaign. Digital Marketing | PPC Advertising
Retweet (RT) A function on Twitter that allows users to share a different user's tweet onto their own profile. Digital Marketing | Social Media Marketing
ROAS (Return on Ad Spend) Metric that measures how much revenue is brought into a business for each dollar spent on an advertising campaign. Digital Marketing | PPC Advertising
S.W.O.T. Analysis Framework used for identifying a brand's Strengths, Weaknesses, Opportunities, and Threats to build a more effective overall strategy and make necessary changes. Digital Strategy | Marketing Strategy
SaaS Stands for Software as a Service, or a software distribution model in which the software is licensed through a subscription. Website Development
Sales Funnel The theoretical journey that prospects go through with a brand towards making a purchase. Digital Marketing | Marketing Strategy
Schema Code that search engines use to verify a business's industry and the products or services they sell. Digital Marketing | SEO Services | Website Development
Search Engine Marketing (SEM) Digital marketing strategy for making a website rank higher in search engine results to drive additional traffic. Digital Marketing | Digital Strategy | Marketing Strategy | SEO Services
Search Engine Optimization (SEO) The ongoing process of improving the quality of website content, page speed, organic traffic and more in an effort to improve search engine ranking. Digital Marketing | Digital Strategy | Marketing Strategy | SEO Services
SERP Stands for Search Engine Results page. SERPs are the results that a web user will find upon typing a key word or key phrase into a search engine. Digital Marketing | SEO Services
Server Computer that provides data to other computers and may serve data to systems on a local area network (LAN) or a wide area network (WAN) over the Internet. Website Development
Sitemap File that lists all of a website's most important page URLs to verify that search engines can find and crawl each of them. SEO Services | Website Development
SMART Goals Acronym that stands for the criteria that should be followed when establishing goals: Specific, Measurable, Achievable, Relevant, Timely Digital Strategy | Marketing Strategy
Social Customer Service Act of responding to customer questions, comments, or complaints via social media. Digital Marketing | Digital Strategy | Marketing Strategy | Social Media Marketing
Social Listening Practice of collecting data and implementing necessary changes based on what users say about your brand on social media. Digital Marketing | Digital Strategy | Marketing Strategy | Social Media Marketing
Social Media Websites and online applications that allow users to connect with one another, follow the latest trends, and share their unfiltered thoughts and opinions. Digital Marketing | Digital Strategy | Marketing Strategy | Social Media Marketing
Social Media Monitoring Process of tracking, analyzing, and responding to mentions of your brand on social media. Digital Marketing | Digital Strategy | Marketing Strategy | Social Media Marketing
Social Signal Metrics on social media platforms that gauge human interaction and contribute to a page's organic search engine rankings, such as likes, follows, and shares. Digital Marketing | Digital Strategy | Marketing Strategy | Social Media Marketing
Target Market Group of people that a brand primarily directs their marketing and advertising efforts. Digital Marketing | Digital Strategy | Marketing Strategy | PPC Advertising
Taxonomy Categories used to describe and organize different types of marketing assets, making it easier for website visitors to locate them. SEO Services | Website Development
Title Tag HTML element that identifies the title of a web page in search results. SEO Services | Website Design | Website Development
Touch Point Any interaction between a brand and a customer, i.e. an email, live chat, or phone conversation. Digital Marketing | Marketing Strategy
Traffic The number of visitors on a web page or social media profile. SEO Services | Social Media Marketing
Trending Topic Word, phrase, or hashtag that has been discussed on Twitter at a high enough volume to be featured by the platform in real-time. Digital Marketing | Social Media Marketing
Tweet Word used to describe any post published to Twitter. Digital Marketing | Social Media Marketing
Unique Selling Proposition (USP) The main differentiator that separates a brand from the competition in the marketplace. Also known as Unique Selling Point. Digital Marketing | Digital Strategy | Marketing Strategy
URL Stands for "Uniform Resource Locator," or the address of a web page or file on the Internet. Website Development
Usability Capacity of a website or application to provide an interface that allows visitors to seamlessly navigate without confusion or frustration. Digital Marketing | Website Design | Website Development
User Experience (UX) How visitors interact with and perceive a website. Digital Marketing | Website Design | Website Development
User Interface (UI) The point of interaction between a human and a computer, or how visitors can interact with a website or application's display. Website Design | Website Development
User-Generated Content (UGC) Any marketing assets (images, videos, text, etc.) created by people rather than a brand. Content Marketing | Digital Marketing | Digital Strategy | Marketing Strategy | Social Media Marketing
Value Statement Declaration that highlights a brand's core principles and ideals, giving employees and prospects a look into how that organization functions. Digital Strategy | Marketing Strategy
Vanity Metric Analytics that look good on paper, but don't necessarily contribute to a business's success. (Ex: social media followers, video views, ad impressions) Digital Marketing
Viral Marketing Technique in which a brand promotes their products or services primarily on social media platforms with the goal of the information spreading quickly amongst users. Digital Marketing | Digital Strategy | Marketing Strategy | Social Media Marketing
Visibility Frequency at which people see a brand's website pages in search results via SEO best practices. Digital Marketing | Digital Strategy | SEO Services
Website Group of related, interconnected web pages under a common domain name. Digital Marketing | Website Design | Website Development
White Hat SEO practices to improve a website's rankings without violating search engines' terms of service. Digital Marketing | Digital Strategy | Marketing Strategy | SEO Services
Whitepaper Long-form content about a complex topic in the form of an in-depth report or guide that is designed to inform, provide value, and build trust with readers. Content Marketing | CoreResources | Inbound Marketing
WordPress The most popular content management system used by brands and individuals to build, edit, and publish websites. Content Marketing | CoreResources | Website Design | Website Development
Workflow Illustrates the sequence in which a series of tasks or processes should be completed. Digital Marketing | Digital Strategy
XML (Extensible Markup Language) Text-based format that creates a set of rules for encoding documents in a way that can be read by both humans and machines. Website Development