Creative understood the importance of designing the site and creating content to align with the high-quality education offered by the university. This required an in-depth understanding of the University of the Potomac brand and position. Creative worked with the university team to extract the key values and differentiators and craft the brand guidelines to ensure consistency. The website design was focused on informing prospective students and an acquisition strategy, all while ensuring the content met compliance requirements and was at the forefront of the user experience. The final product – a sleekly designed, responsive, informative, optimized website that is on-brand and just as high-quality as the education they offer.