We created two highly successful campaigns with direct sales on Facebook. The first was a campaign focused on a local Philadelphia restaurant, Goldie, and their recipe for a Tahini Shake whereas we could direct visitors to purchase a 6-pack of Soom Foods’ premium tahini. Through this campaign, we drove 23 purchases with a cost of $12.05 per purchase.
For the second campaign, we ran a Shop Carousel campaign intended to sell numerous products directly on Facebook. The goal: capitalize on the ease of check-out. This campaign ran for only 1 week and produced amazing results of 11 purchases in those 7 days at an astoundingly low cost of $1.68 per conversion.
Because of this digital marketing plan and continued optimization, Creative MMS helped drive more users to the Soom Foods website. Our client also experienced a 5.1% increase in return visitors. Soom Foods also hit a new record for monthly users in May 2020 due to efforts from social media referral sessions.