Soom Foods was looking to sell more products via their E-commerce site using Social Media Marketing campaigns.
Soom Foods needed to be proactive and aggressive during the COVID-19 downturn and capitalize on their social media presence. Their main goal was to engage their audience in a new strategic and creative way, leading to increased sales on new channels.
Before reaching out to Creative MMS, Soom Foods did not have a clear strategy to maximize their social media marketing. Creative MMS and Soom Foods strategized and agreed to advertise on certain social media channels (Facebook, Instagram and Pinterest), brand current ads, and optimize eCommerce opportunities. Campaigns were developed with the intent to optimize buyer behavior on specific channels in 45 days. Creative MMS offered data-driven recommendations along the way and conducted testing to their social campaigns to improve conversion rates.
Executed a Social Media Strategy with ROI
We created two highly successful campaigns with direct sales on Facebook. The first was a campaign focused on a local Philadelphia restaurant, Goldie, and their recipe for a Tahini Shake whereas we could direct visitors to purchase a 6-pack of Soom Foods’ premium tahini. Through this campaign, we drove 23 purchases with a cost of $12.05 per purchase.
For the second campaign, we ran a Shop Carousel campaign intended to sell numerous products directly on Facebook. The goal: capitalize on the ease of check-out. This campaign ran for only 1 week and produced amazing results of 11 purchases in those 7 days at an astoundingly low cost of $1.68 per conversion.
Because of this digital marketing plan and continued optimization, Creative MMS helped drive more users to the Soom Foods website. Our client also experienced a 5.1% increase in return visitors. Soom Foods also hit a new record for monthly users in May 2020 due to efforts from social media referral sessions.
