Conversion Optimization Strategy to Improve User Experience

Digital Marketing // UX Design

SimpleTire makes purchasing tires, for any type of vehicle, simple. Since their website is their most important sales tool, we worked with them to make the user experience as simple, easy and intuitive as users have grown to expect.

SimpleTire had a strong brand and business model, and needed a conversion-focused user experience strategy to match.

Creative worked with SimpleTire to prioritize, design, and test ux-driven changes to their site in order to improve conversion rate. Through heatmapping, A/B testing, competitor review and custom designs, Creative helped SimpleTire refine the user experience through the critical user path and provided guidance that saw a dramatic increase in conversion.

+ 0 %
Increase in Conversion Rate Compared to Previous Year
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Services Provided

Competitor Analysis
Website Development & Architecture
Responsive Design
Mobile Website Design and Development
Website Design & User Experience