Creative began working with Reybold at the start of their digital journey with a Discovery and Strategy phase. This phase was used to nail down their audience, goals, message and overall, how they wanted to be viewed in the Real Estate industry by competitors and consumers. With the focus on Commercial Real Estate, New Home Sales, and Residential rental community audiences, we designed, developed and optimized a website with each audience segment in mind. However, our work did not stop there. Using the data and research gathered, we implemented a digital marketing strategy specific for their business and brand. This included: Optimizing Google AdWords campaigns to improve quality of spend and conversions, optimizing Digital Marketing efforts across multiple distinct audience segments, and increasing quality of leads per month.