Park Power strives to empower people and communities by partnering with customers, associates, and communities to introduce socially, environmentally and financially responsible energy plans.

They offer customers the opportunity to manage their energy budgets responsibly, and support causes that matter such as renewable energy generation.

With the goal to increase their reach and make their services accessible to those who live in the areas in which they serve, they needed a new, sophisticated website. Creative worked with the Park Power team to design and develop a site with a user-friendly interface and a customized backend that pulls information from a database to show accurate rate information when users enter their zip codes.

Within three months, 1,427 leads were generated and 1,690 contracts were signed. By seamlessly increasing the power under the hood of their website, and giving users a clean and organic path through the site, Park Power could reach the people who matter most….the perfect customers.