Park Power

Powering the Back End for Lead Generating Functionality

UX Design // WordPress Development

Creative designed and developed a user-friendly site with a customized backend that pulled unique data quickly and accurately for a seamless customer experience. The site content was optimized for search, reviewed for compliance, and developed to generate and convert leads. From the beginning, Park Power knew their company goals and knew Creative was the right partner to renew their marketing energy and keep it going through retained digital marketing support.

Park Power needed functionality and Creative made it happen. But that was just scratching the surface – a digital strategy and ongoing support continue to power their initiatives.

Park Power strives to empower people and communities by partnering with customers, associates, and communities to introduce socially, environmentally and financially responsible energy plans.

They offer customers the opportunity to manage their energy budgets responsibly, and support causes that matter such as renewable energy generation.

With the goal to increase their reach and make their services accessible to those who live in the areas in which they serve, they needed a new, sophisticated website. Creative worked with the Park Power team to design and develop a site with a user-friendly interface and a customized backend that pulls information from a database to show accurate rate information when users enter their zip codes.

Within three months, 1,427 leads were generated and 1,690 contracts were signed. By seamlessly increasing the power under the hood of their website, and giving users a clean and organic path through the site, Park Power could reach the people who matter most….the perfect customers.

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Services Provided

Website Development & Architecture
Competitor Analysis
Storytelling
Responsive Design
Mobile Website Design and Development
Digital Marketing
Search Engine Optimization