Glass Enterprises

Inside a Glass Manufacturing Company’s Online Overhaul

Digital Strategy  //   Social Media Marketing  //   Website Design  //   Website Development
Glass Enterprises, a commercial glass manufacturing company, needed to enhance their digital marketing efforts and online reputation. Read on to discover how Creative MMS partnered with Glass Enterprises to raise their Google rating to 4.4 stars and increase website conversions by 100%!

Transforming A B2B Glass Manufacturer’s Online Presence

Glass Enterprises is a full-scale commercial glass manufacturing company based in Bucks County, PA. They came to Creative MMS looking for a B2B partner capable of solving their marketing challenges.

Not only was their unique service proposition (USP) not being communicated via their digital messaging or website structure, but their previous work was also not being showcased to attract prospects.

The client was also actively recruiting and needed Google and Glassdoor reviews that would attract top talent.

Lacking a dedicated marketing team, they needed the expertise that could both create and execute a brand new marketing strategy from the ground up. That’s how they found our team at Creative MMS!


A Transparent B2B Marketing Partner

Glass Enterprises needed a proven B2B marketing partner to lead their digital marketing initiatives. So, Creative MMS stepped in to provide a full strategic marketing plan. This included persona development, competitive analysis, social media strategy, and reputation management.

We worked closely with our client to address their challenges:

  • Complete brand refresh, including an updated brand guidelines and a new website style guide
  • Strategic website redesign with improved navigation, case studies, and a gated resource section for lead generation
  • Social media management with a focus on LinkedIn to attract their B2B audience
  • Reputation management on Indeed, Glassdoor, and Google
  • Creation of brochures for use at in-person trade shows and other events
  • Support for email marketing initiatives

As a result of our collaborative efforts, our client was thrilled to see several improvements in their digital presence:

  • We collected 25 client reviews, raising their average Google rating to 4.4 stars
  • Website form submissions increased by 100% and the average session duration rose by 231%
  • On LinkedIn, Followers grew by 66%, Impressions increased by 161%, and Social Actions (likes, comments, shares) increased by 95%
Services Provided
Digital Strategy
Social Media Marketing
Website Design
Website Development
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