Deployed Resources

Sleek New Website Design for an Emergency Deployment Services Company

Insights // Strategy // Design // Development // Marketing // Optimization

Deployed Resources is a rapid logistics support company with over 18 years of experience in providing logistics services and equipment for disasters, military operations, and special events. At the forefront of offering safe and reliable temporary facilities at short notice, the Deployed team is dedicated to serving and accepting every client that needs assistance.

Deployed Resources needed a website design to tell the company story, highlight their dedication to completing missions, and showcase services.

Mission. Accepted. As a readily available logistics support company that offers temporary facilities with a focus on safety, Deployed Resources requested a website redesign to tell the company story, showcase their products and services, and convert visitors into leads. Through competitive analysis, SEO research, and UX review of their current site, we determined they were missing keyword/content-based SEO and needed a customer-focused website.

We established a detailed customer persona, based on our extensive research of the market, the competition, and Deployed Resources’ current clients. Marketing materials and content would then be measured against the customer persona to ensure all messaging was focused on the customer journey.

To characterize the brand and illustrate their dedication to service, we recommended highlighting case studies, detailing their state-of-the-art equipment, and explaining the company story to resonate with their audience. We moved forward and designed an engaging website that implemented keywords, informed prospective clients about Deployed Resources capabilities, showcased the breadth of their equipment, and detailed past work. Developers created a website robust enough to handle the expected inbound traffic and new functionality. And all data was tracked and reported to adjust strategie quickly.

The results were immediate and measurable. Organic and overall traffic increased, sessions rose by 34%, and duration of session increased more than 70%.

Mission. Accomplished.

Creative continues to partner with the Deployed Resources team through ongoing digital marketing initiatives attract and convert new site visitors.

0 %
Increase in Organic Traffic After Launch
0 %
Decrease in Bounce Rate
0 %
Increase in Pages/Sessions
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Increase in Duration of Session
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Services Provided

Website Development & Architecture
Keyword Analysis
Competitor Analysis
Responsive Design
Digital Strategy and Discovery
Digital Marketing
Editorial Guidelines
Search Engine Optimization
Pay Per Click (PPC)

Overall Traffic
Organic Traffic