Website design focused on storytelling
Deployed Resources requested our website design services to accomplish several key goals. They wanted to more effectively tell their company story, showcase their products and services, and convert visitors into leads.
Through competitive analysis, SEO research, and UX review of their current site, we determined they were missing keyword and content-based SEO. What they needed was something Creative MMS specializes in: a customer-focused website.
Revamping a digital strategy and rebuilding a website
Our content marketing team hit the ground running by establishing a new and highly detailed customer persona. This persona was developed based on our extensive research of the market, the competition, and Deployed Resources’ current clients. Marketing materials and content would then be optimized for their target audiences.
To characterize the brand and illustrate their dedication to service, we recommended some new content pieces. The plan was to highlight case studies, detail their state-of-the-art equipment, and tell the company story in a way that resonated with their target audience.
We moved forward and designed an engaging website that:
- Implemented targeted keywords
- Informed prospective clients about Deployed Resources’ capabilities
- Showcased the breadth of their equipment
- Detailed past work
Our skilled website development team created a website robust enough to handle the expected inbound traffic and new functionality. All data was tracked and reported, allowing us to adjust strategies as needed.
The results were immediate and measurable. Organic and overall traffic increased, sessions rose by 34%, and session durations increased by more than 70%.
Creative MMS is proud of our work that enabled Deployed Resources to attract and convert new site visitors.
