Mission. Accepted. As a readily available logistics support company that offers temporary facilities with a focus on safety, Deployed Resources requested a website redesign to tell the company story, showcase their products and services, and convert visitors into leads. Through competitive analysis, SEO research, and UX review of their current site, we determined they were missing keyword/content-based SEO and needed a customer-focused website.
We established a detailed customer persona, based on our extensive research of the market, the competition, and Deployed Resources’ current clients. Marketing materials and content would then be measured against the customer persona to ensure all messaging was focused on the customer journey.
To characterize the brand and illustrate their dedication to service, we recommended highlighting case studies, detailing their state-of-the-art equipment, and explaining the company story to resonate with their audience. We moved forward and designed an engaging website that implemented keywords, informed prospective clients about Deployed Resources capabilities, showcased the breadth of their equipment, and detailed past work. Developers created a website robust enough to handle the expected inbound traffic and new functionality. And all data was tracked and reported to adjust strategie quickly.
The results were immediate and measurable. Organic and overall traffic increased, sessions rose by 34%, and duration of session increased more than 70%.
Creative continues to partner with the Deployed Resources team through ongoing digital marketing initiatives attract and convert new site visitors.