The BP Group

Keeping the Brand Cool with a New Website & Ongoing Marketing

UX Audit // Website Design // WordPress Development

The BP Group is a building services firm based in New York City with divisions specializing in different aspects of commercial air-conditioning installation, maintenance, heating and ventilation. With their mission to be the leader in HVAC through cutting-edge technology and the education of their employees, they needed a website to reflect their innovative environment and commitment to excellence.

The BP Group entrusted us to update their content. We delivered that and more through a new website and a digital presence redesign.

Creative MMS and The BP Group began with a plan for minor web improvements and company updates to the existing website. After expressing their long-term goal of customer retention, we realized that The BP Group needed a website overhaul for improved user experience and to rival competitors. A new site would improve their appearance and by switching to a WordPress CMS, the user-friendly backend provided an easier experience for in-house site updates and management. The result was a customized website designed to showcase the services, divisions, and projects in a naturally flowing layout for website visitors to follow. Along with a digital content strategy to increase social media reach, we continue optimizing their website and keyword integration.

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Services Provided

Website Development & Architecture
Keyword Analysis
Competitor Analysis
Storytelling
Responsive Design
Digital Strategy and Discovery
Digital Marketing
Editorial Guidelines
Search Engine Optimization
Pay Per Click (PPC)