Creative MMS and The BP Group began with a plan for minor web improvements and company updates to the existing website. After expressing their long-term goal of customer retention, we realized that The BP Group needed a website overhaul for improved user experience and to rival competitors. A new site would improve their appearance and by switching to a WordPress CMS, the user-friendly backend provided an easier experience for in-house site updates and management. The result was a customized website designed to showcase the services, divisions, and projects in a naturally flowing layout for website visitors to follow. Along with a digital content strategy to increase social media reach, we continue optimizing their website and keyword integration.