How it Started: A Communications Brand Seeking a Website Redesign
CTDI knew they needed an upgraded website that reflected their fast-paced, leading-edge technology industry. But who would be the best B2B website design agency to spearhead these efforts?
The CTDI team was looking for an agency with more resources than a mom-and-pop-shop, but with more personalized service than you’d expect at a huge firm. They sought a digital marketing partner who they could:
- Truly trust to get the job done
Collaborate with and exchange ideas
Count on to complete projects with quick turnaround times
Work with as an extension of their existing marketing team
After extensive research, CTDI contacted Creative MMS in 2020 to lead a full website redesign geared towards their B2B audience and recruitment efforts. Read on to see how we helped them!
How It’s Going: An Ongoing Digital Partnership
Before our team could dive in and start redesigning our new client’s website, we conducted interviews to understand their goals and challenges. Our B2B content writers spoke with the client’s management team and key stakeholders, both in-person and via video calls.
Creative visited CTDI’s headquarters in West Chester, PA to meet their team and take a peek behind the scenes at their day-to-day operations. Understanding our client’s strong company culture, values, and goals was key for building a website that reflected their brand.
In April 2021, our design and development teams launched our client’s redesigned site. CTDI’s new and improved website focused on sharing information about their services while using optimized keywords that spoke to their target audience’s needs. The site also highlighted their family-oriented company culture and charitable efforts to help humanize their business.
But our work with the client wasn’t done. Creative held another in-person meeting to discuss branding opportunities and brainstorm a game plan for upcoming website content. With ideas flying from both our team and theirs, we built a content calendar filled with engaging topic opportunities.
Our work with CTDI continues as we frequently connect to review completed campaigns and projects on the horizon. We’re proud of our strong digital partnership and look forward to continuing to build their online presence for years to come.
