Vaco Corporate

Holistic Recruitment Marketing Strategy for a Global Agency

Conversion Rate Optimization // Digital Marketing // Marketing Strategy // SEO Services // Website Design
Vaco is a global talent and solutions agency connecting people to their dream jobs and helping companies find qualified talent to grow their businesses. However, they were struggling to attract the right audience to their website and convert new leads. So, they came to our experienced team for an upgraded online strategy.

Our Staffing Client Needed A Strong Marketing Strategy

Creative MMS first started off as strictly web development support for Vaco’s existing website. When Vaco began reassessing their marketing strategy and expressed that they wanted to get more value from their audience, we gladly stepped in.

To focus on how they could attract more qualified clients, we conducted comprehensive research and analysis of the current site. Our team dug into the existing information architecture, wireframing, SEO. From here, we gained a clearer picture of how the website design could more effectively engage visitors.

With data-driven research, we created their customer personas so the client could develop a deeper understanding of customer needs. Then, we generated a content calendar to address those needs.

However, the client’s ultimate challenge laid in offering a website that could effectively communicate to both businesses and job seekers. Cue our website overhaul.


A Creative UX Design With Purpose

We provided comprehensive UX and UI changes tailored to two distinct audiences, and a UX design that captured Vaco’s outlaw spirit. Our team ensured this would comply with all existing integrations and their content management system.

Following that, we delivered strategic guidance to our client’s development and marketing teams backed by our extensive data.

Vaco continues to have a long-lasting partnership with Creative MMS offering retained strategic marketing, web design, paid advertising, lead conversion, and SEO support.

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Services Provided

Conversion Rate Optimization
Digital Marketing
Marketing Strategy
SEO Services
Website Design