Our talent management client needed a strong marketing strategy to increase qualified leads.
Creative MMS first started off as strictly web development support for Vaco’s existing website. When Vaco began reassessing their marketing strategy and expressed how they wanted to get more value from their audience, we gladly stepped in. To focus on how they could attract better quality clients, we conducted comprehensive research and analysis of the current site – digging into the existing information architecture, wireframing, SEO, and how the website design could more effectively engaged visitors.
With data-driven research, we created their customer personas so they could develop a deeper understanding of customer needs and then generated a content calendar to meet those exact needs. However, Vaco’s ultimate challenge laid in offering a website that would communicate to both businesses and job seekers. Cue our website overhaul.
A Creative UX Design With Purpose
We provided comprehensive UX and UI changes tailored to two distinct audiences, and a UX design that captured Vaco’s outlaw spirit. Our team ensured this would comply with all existing integrations and their content management system. Following that, we delivered strategic guidance to Vaco’s development and marketing teams backed by our extensive data.
Vaco continues to have a long-lasting partnership with Creative MMS offering retained strategic marketing, web design, paid advertising, lead conversion, and SEO support.
