image optimization to improve the user experience
How-To's

A How To Guide To Image Optimization

Image Optimization Best Practices One of the biggest contributors to slow website loading times is oversized images. Once you pick up good practices for image optimization, it’s easy to implement moving forward. Moving backward, however, can be a little time-consuming – especially if you’re dealing with a wide range of image sizes. Since images vary […]

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how to improve website copy
How-To's

How To Improve Website Copy

Improving Your Content Through Writing Have you ever asked the question, “So, I have a website, why am I not getting visitors?” Perhaps you need to take a look at the content on your site, more specifically, the copy. Not only does it need to be free of spelling and grammatical errors, it also needs […]

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google algorithm updates and what they mean
News

The Google Algorithm Update Breakdown

Google Algorithms and Why They Exist Google algorithms have evolved significantly over the years. Some businesses still do not fully understand their purpose. Others even think that they’re in place to punish websites. The truth is, algorithms are needed for many reasons, and some of them are directly related to how your website is shown […]

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brand engagement and how to reach your audience
How-To's

5 Ways to Build Your Brand Through Engagement

How To Initiate Brand Engagement You’re already doing Customer Relationship Management you say? Brand engagement is an entirely different animal—where CRM involves customers who have a history with your brand, brand engagement reaches out to consumers in an effort to make them customers. If you’re not initiating brand engagement with consumers these days then you […]

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digital project management in 2017
How-To's

Project Management In A Digital Age

Tools For Successful Digital Project Management Managing a website design or re-design may be more difficult than you realize, as there is not always something physical to keep track of (with HTML work being done behind the scenes), as well as all of the different digital aspects that are happening at the same time. The most important […]

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digital marketing blog recap
News

Our Top Blog Posts Recap

Top Digital Marketing Blog Posts Designing interactive websites and expanding the user experience is what Creative MMS is all about. We have some of the most talented and experienced digital professionals working hard everyday to deliver results to a diverse roster of clients. Sharing our knowledge and insights is part of our core values and […]

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key performance indicators for brands
How-To's

Conversion Rate Optimization KPI’s for Brands

Key Performance Indicators To understand conversion rate optimization KPI’s, you first have to understand conversion optimization. Next you need to determine what your KPI’s will be. There’s no one size fits all, but all Key Performance Indicators do share a common goal. The ability for a brand to make wise business decisions based off performance. […]

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ux design trends for 2017
News

5 UX Design Trends Heading Into 2017

Discover The Best UX Design Techniques Color Color usage on the web changed dramatically in 2016. Brands around the world took a huge leap of faith & started integrating much more vibrant, bright, rich colors into their marketing. We see this trend taking off into the mainstream in 2017 as more people see the ripple […]

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UX design and website development
Online Marketing

What I Learned About UX Design

Getting Started In Development UX (User Experience) is a term that can be intimidating to many new designers and developers looking to get into the web development field. I know personally that this was one of the biggest topics I needed to learn about when I was getting started in development. Most new developers just […]

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Google algorithm update 2017
News

Google Algorithm Update May Affect Rankings

Google Search Algorithm Update ALERT: Recently Google has been rolling out updates to their existing algorithms. On or around February 7th, 2017 there was a Google search algorithm update that has been affecting some websites. You may see some ranking changes over the coming weeks or months. This would include possibly even seeing a change […]

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new website launch checklist
How-To's

Launching A New Website? Watch out for these ‘gotchas’

A New Website Launch Checklist You’re standing at the finish line. After weeks of back and forth, your client has finally signed off on their shiny new website, and you’re ready to send it off into the world. But to prevent any misfires, there are a few important items to double (and triple) check. (And […]

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Rethink your business when you redesign your website
How-To's

8 Reasons a Website Redesign Makes You Rethink Your Business

Can A Website Redesign Help Your Business? You are the marketing director or CMO at a business that just pulled the trigger on a website redesign. You’re halfway through the project, realizing that you have totally rethought your sales process, the business model, and are thinking of hiring people you didn’t even know you needed […]

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