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Google algorithm update 2017
News

Google Algorithm Update May Affect Rankings

Google Search Algorithm Update ALERT: Recently Google has been rolling out updates to their existing algorithms. On or around February 7th, 2017 there was a Google search algorithm update that has been affecting some websites. You may see some ranking changes over the coming weeks or months. This would include possibly even seeing a change […]

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new website launch checklist
How-To's

Launching A New Website? Watch out for these ‘gotchas’

A New Website Launch Checklist You’re standing at the finish line. After weeks of back and forth, your client has finally signed off on their shiny new website, and you’re ready to send it off into the world. But to prevent any misfires, there are a few important items to double (and triple) check. (And […]

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Rethink your business when you redesign your website
How-To's

8 Reasons a Website Redesign Makes You Rethink Your Business

Can A Website Redesign Help Your Business? You are the marketing director or CMO at a business that just pulled the trigger on a website redesign. You’re halfway through the project, realizing that you have totally rethought your sales process, the business model, and are thinking of hiring people you didn’t even know you needed […]

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why you need a new website
News

Why You Need A New Website In 2017

It’s Time To Redesign Your Website New websites can bring a breath of fresh air, a sigh of relief, or even a subtle smile. Updating and modernizing a website can be time consuming and often times seem like it’s not worth the effort. What I am here to tell you today is that updating and […]

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using content and seo strategy together
How-To's

How-To Leverage Content With Your SEO Strategy

Optimized Content That Gets Attention Optimized content is valuable, and one of the strongest tools a business can use to engage their audience. When paired with proper SEO, your potential to satisfy the search intent of your visitors increases. Think of your content as larger than life ad copy. Using compelling headlines or titles to […]

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digital disruption for digital innovators
How-To's

The Art Of Disruption

Know Thy Competitor Back in the day, before I was a Digital Marketer and before I was an Optimization Strategist, I designed websites and offered CD-Rom Marketing. CD-Rom Marketing, ahhh that was a good gig. Back then it was convenient and fast. Not anymore. Damn you, Fios internet speed! Anyway. I used to look at […]

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designing a user experience for businesses
News

6 Ways To Create A Successful User Experience

Designing The User Experience The goal of pretty much any website owner is rather simple: get users to keep coming back. This type of reaction to a website is not something that happens by accident. A great design is a business tool that is handcrafted to deliver a specific predetermined experience to a user. Here […]

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client discovery
How-To's

The Importance of Discovery – Part 2: Deliverables

[Part 2 in our series The Importance of Discovery] Discovery And Your Digital Project So you already read about the importance of discovery and why you need a discovery phase for your digital project. Great! You might be ready to start a new project and excited for discovery to begin, or maybe you still have […]

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marketing tips for non-profits
How-To's

Top 4 Non-Profit Marketing Tips for Your Business

Improve Your Marketing For Non-Profit Sure, you’ve heard of non-profits utilizing marketing best-practices from the business world, but the reverse? It’s true—with the help of social media many non-profits are making marketing work for them, in a big way. Check out these 4 non-profit marketing tips that could take your business to new heights… 1 […]

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digital discovery for clients
How-To's

The Importance of Discovery – Part 1

[Part 1 in our series The Importance of Discovery] Digital Discovery and Why You Need It The Agency I want to work with just pitched us Discovery? Why? You found them. They are the agency you want to work with. They get design, maybe have the development resources you need and know the technology you […]

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mobile first indexing in 2017
How-To's

The Rise Of Mobile Indexing

Mobile First Indexing Is Here Mobile indexing has changed the way we interact and connect with businesses. Where desktop was once king, it has been dethroned by a much faster way to gain solutions. So it’s no surprise that Google will now start ranking your site based off of mobile indicators and the search results […]

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