How-To's
What Is A Buyer Persona And Why Do They Matter
Why Does A Buyer Persona Matter for Marketing? A buyer persona is a profile that represents your ideal customer that’s created using market research and
Blog
How-To's
Building Relationships Through Social Media
When I think about what makes social media so powerful, I always come back to one simple thing: relationships. In today’s digital media landscape, getting
Digital Marketing
4 Must-Have Elements in A Strategic Marketing Plan
When Do I Need a Strategic Marketing Plan? Remember marketing in the 20th Century? There was a limited number of channels from which to choose
How-To's
4 SEO Tips for Businesses During Covid-19
Investing in Search Engine Optimization How can you market your business online during Covid-19? Many brands are asking themself the same question. There are even
Online Marketing
Master Relationship Marketing in Today’s World
How has marketing changed due to COVID-19? Have you ever gotten into an argument with a friend about your favorite coffee shop, only to find
Digital Marketing
5 Digital Marketing Tips During The Coronavirus Impact
How Can Businesses Prepare Their Digital Marketing Plans to Combat The Coronavirus? The CDC is using the mantra “Plan, Prepare and Respond” to Coronavirus. This
How-To's
The Digital Marketing Journey – Part 1
Market Research Meets Actionable Insights In the digital age, an optimized online presence is crucial to your company’s growth and overall survival. This is why
Conversion Optimization
The Digital Marketing Journey – Part 2
Combining Content Optimization & Paid Marketing In part one of the Digital Journey series posts, we explored the research and insights phase of creating an
How-To's
SEO & Digital Marketing Strategies in 2020
Optimizing Your Digital Marketing Strategies It’s been a long, wild digital 2019. So many local Lions, Tigers, and Bert (oh my!). Digital Marketing in 2020
Web Design
How to Give Your Agency the Best Feedback
Choosing The Best Web Design Agency So you’ve finally decided to go with a web design agency. You’re ready to hand off the work to
Conversion Optimization
Your Ultimate Guide to Local SEO
How Local SEO Can Boost Search Rankings If you’re breaking into a specific market—whether it’s new territory or your own backyard—how well does your website
User Experience
The Impact Website Images Have on Visitors
The Importance of Website Images Your website is all about making a good impression. Whenever someone visits your website, they are getting a sense of