image optimization best practices
Conversion Optimization

How to Optimize Images for Google Search

Optimized Images Help Build Relevance Images grab attention, break up text, and keep visitors on your page. But if you’re not optimizing your images for Google, you’re missing the opportunity to create a more user and SEO-friendly site. Google’s search engine also indexes optimized images in an effort to give users a visual representation of […]

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User Experience

Essential Photoshop Tips for Designers Part 1

When I go to explain the importance of Photoshop organization, I reach for a trusty metaphor: Everyone has that friend. You walk into their apartment and it looks like a tornado went through there. Even if it is perfectly sanitary, items are strewn all over the floor in a riot of color and texture that […]

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agency culture
News

Building a Team With Amazing Culture

It’s All About Culture Strong and amazing culture guards a company’s longevity while driving it toward success. This is especially true for web development agencies that aim to connect and generate results for their users. When agencies build a team with amazing culture, they find that the whole digital marketing team feels united in its […]

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website redesign steps
User Experience

Turn Your Frowned Website Upside Down

How to Redesign Your Website Your website simply isn’t generating the traffic you need it to or handling your needs–but how do you fix it? A full website redesign is often the best way to turn that frown upside down, getting your website noticed by the customers you most want and ensuring that you’re able […]

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digital marketing strategy
Conversion Optimization

Understand Your Marketing Strategy to Make it Work

How To Create a Marketing Strategy Marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the heart of […]

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web design history
Web Design

A Brief History of Web Design

The Early Days of Web Design Web design has been important since sites began competing for attention. A well-designed site holds readers’ interest, is easy to read, and presents its content in a clear, organized way. Views on what accomplishes this have changed over the years, as the available technology has changed and designers have […]

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digital and web agency
How-To's

How to Give Your Agency the Best Feedback

Choosing The Best Web Design Agency So you’ve finally decided to go with a web design agency. You’re ready to hand off the work to someone else, kick back, and put your feet up, right? Not so fast. We all know nothing good comes quite that easy. While your agency will do the actual web […]

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digital marketing terms SEO
Conversion Optimization

10 Common Digital Marketing Terms

What Is Digital Marketing? You’ve probably heard about digital marketing, that’s it’s a way to help prospective customers find your business online, and to grow your company.  You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate, […]

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data analytics and digital marketing
Conversion Optimization

How Can Your Business Use Data Analytics?

Data Analysis Builds Business Strategies Today it’s easier than ever collect data on your website’s performance. Unfortunately, applying that data to your business isn’t exactly intuitive. More and more people are talking about data-driven strategies for business. But how exactly does data help business? Using data in your marketing and sales practices takes the guesswork […]

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choose the best digital agency
How-To's

Uncover the Best Digital Agency with These 5 Questions

How to Find The Best Digital Agency Outsourcing is a natural part of growth. It enables you to focus on your core competencies while letting experts do the rest of the work needed to keep your business competitive. But today there are more digital agencies out there than ever. How do you choose a good […]

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Hamburger Navigation Menu
User Experience

Why the Hamburger Navigation Icon is Dead

What is a Hamburger Navigation Menu? The hamburger menu is a hot topic in design debates. You’ve probably seen it before – the three horizontal lines that you click or tap to open a site’s menu. Hamburger navigation icons became popular a few years ago. They were used most frequently in apps or mobile versions […]

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