It’s Time To Redesign Your Website
New websites can bring a breath of fresh air, a sigh of relief, or even a subtle smile. Updating and modernizing a website can be time consuming and often times seem like it’s not worth the effort. What I am here to tell you today is that updating and redesigning your website is vital to a company’s success.
With every person looking for information these days, the internet is the most commonly used resource and if your website doesn’t grab their attention, it can have a negative effect.
There are many different reasons to get a new website in 2017, and we’re going to go over some key points today.
- The internet is the #1 place to find information. Everyone looking for information or data about a product, service, or business will always use the internet as their first resource. If you don’t already have a website, how will anyone understand or know what you do or sell if they can’t find you? You wouldn’t believe how many people strictly only use the internet to find a company. You need an online presence!
- If you already have a website, ask yourself, when was it made? Does it look nice on a mobile phone? Is the information easily accessible when users visit your site? If any of the answers to these questions is no, a new website or at least a nice update to your current site is needed. When visitors come to your site, you want them to not have to search for information or leave the site frustrated because what they were looking for could not be found. This doesn’t necessarily mean the information they were looking for wasn’t there, but if they cannot easily find it that will affect your online presence negatively.
- Does your business offer a new product or service? Does this new product or service just not fit within the design of your current site? Sometimes your online presence needs to be altered to accommodate new things your business offers. This is not a bad thing. This means you have the opportunity to modernize and update your site. This also gives you the ability to show your potential customers and users that you are staying up to date with current design trends. If you have an opportunity to update your site with a modern trend, take advantage!
- Lastly, if you would like to see new functionality added to increase productivity or overall sales, this is the best time to do so. There are incredible tools to integrate with websites that it’s hard to believe what you need doesn’t already exist. Just like the old Apple commercial “There’s an App for that”, the same applies for your new site.
Don’t be intimidated by the process of getting a new website. It can be overwhelming at first but understand that it is ultimately going to increase business and the overall success of your company. Don’t wait until next year, make a change now, 2018 is just around the corner!
