Top 4 Tips for Finding the Best B2B Web Design Agency
Many people don’t realize it, but website design matters much more in the B2B world than in the B2C. That’s because business-to-business firms are unlikely to get walk-ins and foot traffic. Other companies will want to vet your firm before making a decision. A website design company can help you stand out online, but choosing the right provider can be difficult.
Rest assured, you aren’t the first to face this decision. The fact is that website design is an investment. If you don’t make the right choice in vendors from the start, fixing that mistake can become expensive and time-consuming. At Creative MMS, we think every organization deserves the web design agency that’s right for them. This guide will help you find it.
#1: Look for Experienced Companies
When you’re choosing a website design agency, it can be tempting to go with the cheapest option. If there’s one thing to never forget, though, it’s that not all of these agencies are equal. It really comes down to experience. Has the firm proven themselves over time? Do they have great reviews going back several years? Have they worked in industries similar to your own?
All of these are important considerations when choosing a website design company. In a perfect world, the agency you choose will have 10 or more years of experience. This means they’ve seen changing trends and know how to respond. The firm will also ideally be experienced in B2B website design — because B2B and B2C clients just aren’t the same.
#2: Consider Price and What You’re Paying For
We know the previous section says you shouldn’t just go with the cheapest option. But this doesn’t mean that price shouldn’t be a consideration. For instance, imagine you’re looking for website design companies in Philadelphia and come across an agency and a freelancer. The agency will very likely cost more, and for some, that settles their decision.
The important thing to remember is there are significant drawbacks to a freelancer. For one, they’re typically experienced in very specific areas. While they might be able to make your website look beautiful, their ability to make engaging content could be lacking. Freelancers will also just focus on what you tell them to rather than building a cohesive marketing strategy.
Does this mean website design companies are always the better option over freelancers? Not necessarily. You should take a serious look at what you can afford and go from there. Website design is not an expense — it is an investment. You shouldn’t be afraid to spend money upfront if you have the funds to do so.
#3: Don’t Forget Content Management Systems
A content management system (CMS) is the software that creates and modifies your website. If you don’t already have a website, this shouldn’t be much of an issue. After all, you’re starting from scratch! But if you currently have a CMS your prefer, you may want to find a website design company that uses it as well.
But just because you’re already using a particular CMS doesn’t mean you have to stick with it. Many companies switch to WordPress when they discover that it’s the most popular content management system out there. Here are a few of the benefits that WordPress offers:
- WordPress and many of its plugins are free to use
- Tens of thousands of themes and plugins allow maximum customization
- Content can be published, revised, and updated in mere seconds
- Easy to add additional users to WordPress accounts
- The WooCommerce plugin makes setting up an online store simple
These benefits explain why you’ll find so many WordPress website design agencies in the United States. The thing that surprises people is that the advantages we’ve mentioned are just the tip of the iceberg. The Benefits of a WordPress Website Guide goes more in-depth to help you understand why most website design companies prefer this CMS.
Of course, WordPress isn’t mandatory. But with the many benefits of switching, it’s something you should think about.
#4: Review Supplemental Marketing Services Available
There are plenty of great B2B website design agencies out there. Each will likely provide stellar examples of their previous work, and it may be difficult to choose between them. At this point, reviewing their supplemental marketing services can come in handy. Why? Because if you can find a website design company that does more than just design, it’s possible to significantly cut your costs.
Studies show that only 35% of companies know how many vendors access their systems. The simple fact is that American businesses use too many vendors. Often, separate vendors perform related tasks. Try to find a website design company that also handles marketing, reputation management, content creation, search engine optimization and more. The savings can really add up.
Find the Website Design Firm That’s Right for You
It’s a tough pill to swallow, but being the best in your industry isn’t always enough. You have to be able to stand out from your competition, and if your online footprint is subpar, you simply won’t be able to do so. When it comes to building your brand, your website design is right on par with offering great service, excelling at marketing, and making sound financial decisions.
That’s why choosing the right B2B website design firm is so essential. At Creative MMS, we have the resources, experience, and know-how to help you excel. Even if it turns out your company would be better off with a freelancer, we can point you in the right direction to get started. Our goal is to help your company succeed. Contact us today to learn more.