Category: Web Design

Essential Photoshop Tips for Designers

close up of adobe applications on laptop

The Importance of Photoshop Organization When I go to explain the importance of Photoshop organization, I reach for a trusty metaphor: Everyone has that friend. You walk into their apartment and it looks like a tornado went through there. Even if it is perfectly sanitary, items are strewn all over the floor in a riot […]

Turn Your Frowned Website Upside Down

website redesign steps

How to Redesign Your Website Your website simply isn’t generating the traffic you need it to or handling your needs. But how do you fix it? A full website redesign is often the best way to turn that frown upside down, getting your website noticed by the customers you most want and ensuring that you’re […]

A Brief History of Web Design

web design history

The Early Days of Web Design Web design has been important since sites began competing for attention. A well-designed site holds readers’ interest, is easy to read, and presents its content in a clear, organized way. Views on what accomplishes this have changed over the years, as the available technology has changed and designers have […]

Website Proposals: Which One is Best?

Which website proposal is best for you?

Website Proposal Tips in 2018 Building your website is a big step for your business. You want to make sure that you’ve chosen the right company to handle your design. You’ve taken the step to gather proposals for your website design and development, but now, you aren’t sure how to narrow them down. There are […]

5 Questions To Ask Yourself Before Designing Your Website

website designers discussing content on open laptop

Website Design Can Be Stress-Free A beautiful website that drives traffic, makes sales and grows your business is high on the bucket list of many entrepreneurs. Despite this, the project often can feel so huge that it gets put off. Instead, businesses opt for piece-meal, do-it-yourself solutions that can actually cost more time and money […]

6 Colors to Avoid When Redesigning Your Website

book with a variety of color samples

Why Colors Matter When Designing a B2B Website Colors are an essential design element of any website. But too often, brands choose their website colors without understanding how colors appear on a screen. While colors should follow your brand guidelines and convey an appropriate image, they also need to function well on digital platforms. A […]

The Beginner’s Guide To UX Design

UX Design Strategy

Importance of UX Design for your Website UX design is key to running an effective website, converting leads, and satisfying customers. But most people aren’t clear on what exactly UX is or how they can start implementing strong UX.   What is UX? UX stands for User Experience. It encompasses a user’s interactions with a […]

How to Maximize Time Spent on Your Website

improve the visitor journey on your website

Improve The Experience of the Visitor Journey What happens when someone visits your website? Do you have their experience mapped out, or is it always a little different? Many website owners tend to have a grand vision for what their site looks like, but don’t consider the visitor journey. This is a mistake. The path […]

User Experience (UX): What is it?

ux-ui-blog

What Is UX and UI? User Experience from a web aspect is the experience a user has while interacting with your brand online. Depending on strategy this can start from PPC all the way to the final goal of the website. Good UX meets the exact needs of the customer without any additional hurdles, nothing […]