Creative University Ep. 4: UX Design & Website Conversions Lauren Devens: Hello and welcome to episode five of our Creative University video series! My name is Lauren Devens and I’m the Digital Marketing and Social Media Coordinator here at Creative MMS. My special guest today is Blake Pertl who is one of our super talented […]
Turn Your Website into a Lead Generation Magnet with CRO Your website is the digital face of your company. It is most likely the first, or second, place a prospect will go to find the information they are looking for. And while that information may be plentiful with many content pieces, they may still not […]
Why Should My Website Be ADA-Compliant? While there are only regulations for certain industries that make ADA Compliance a necessity, it would be wise for any business to have a website that is accessible to everyone. This needs to include those users who may be blind, deaf, or otherwise need assistive technologies in order to […]
8 Tips to Quality Website Design for Businesses Looking to design a new website for your business? Many key factors contribute to a good website experience for a business-to-business (B2B) company. And almost all of the best practices center around one key fact: companies don’t buy from other companies. People at companies buy from other […]
Top 4 Tips for Finding the Best Web Design Firm Many people don’t realize it, but website design matters much more in the B2B world than in the B2C. That’s because business-to-business firms are unlikely to get walk-ins and foot traffic. Other companies will want to vet your firm before making a decision. A website […]
Does Your Business Meet ADA Compliance Standards? When you think of accessibility, do you think of things like ramps outside of public buildings or handicap bathroom stalls? Accessibility no longer relates to just physical business, but also now the digital world. According to the World Health Organization (WHO), over 2 billion people live with a […]
How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower […]
Does My Website Need to be Redesigned? Your website is the hub of your business. It’s how prospects find out about your brand. It’s how your customers can make a purchase, fill out a form, or find your contact information. But once you create your website, your work is far from over! Whether you’re Apple […]
Choosing The Best Web Design Agency So you’ve finally decided to go with a web design agency. You’re ready to hand off the work to someone else, kick back, and put your feet up, right? Not so fast. We all know nothing good comes quite that easy. While your agency will do the actual web […]
The Importance of Website Images Your website is all about making a good impression. Whenever someone visits your website, they are getting a sense of your brand and this sense can play a large role in determining whether or not that person becomes a customer. Many companies spend hours focusing on their copywriting or their […]
5 Common B2B Website Navigation Menu Mistakes A website where users can easily find what they need is a pleasure to use. It will lead to more positive interactions, and people will come back. One that feels like a labyrinth of twisty passages will drive users away. Some mistakes in B2B website navigation are amazingly […]
Delivering the right message and user experience is at the core of information architecture. Discover how influencing engagement leads to conversions.