The Importance of Website Images Your website is all about making a good impression. Whenever someone visits your website, they are getting a sense of your brand and this sense can play a large role in determining whether or not that person becomes a customer. Many companies spend hours focusing on their copywriting or their
Choosing The Right Navigation Menu A website where users can easily find what they need is a pleasure to use. It will lead to more positive interactions, and people will come back. One that feels like a labyrinth of twisty passages will drive users away. Some mistakes in website navigation are amazingly common, though there’s
Delivering the right message and user experience is at the core of information architecture. Discover how influencing engagement leads to conversions.
Are Website Pop-ups Right for Your Domain? Considering pop-ups for your website? You’re in good company. Pop-ups have become a mainstay for successful online businesses. They grab attention and prompt visitors to engage with your site. Although some consumers complain about pop-ups, we can’t deny that they are an effective website conversion tool. Unfortunately, too
How To Rank Higher in Search Results If you own a website, your primary goal is likely to get more people to visit it. There’s no point in having a great site if no one ever sees it. One of the best ways to increase traffic to your website is by appearing higher in SERPs
When I go to explain the importance of Photoshop organization, I reach for a trusty metaphor: Everyone has that friend. You walk into their apartment and it looks like a tornado went through there. Even if it is perfectly sanitary, items are strewn all over the floor in a riot of color and texture that
How to Redesign Your Website Your website simply isn’t generating the traffic you need it to or handling your needs–but how do you fix it? A full website redesign is often the best way to turn that frown upside down, getting your website noticed by the customers you most want and ensuring that you’re able
Choosing The Best Web Design Agency So you’ve finally decided to go with a web design agency. You’re ready to hand off the work to someone else, kick back, and put your feet up, right? Not so fast. We all know nothing good comes quite that easy. While your agency will do the actual web
What is a Hamburger Navigation Menu? The hamburger menu is a hot topic in design debates. You’ve probably seen it before – the three horizontal lines that you click or tap to open a site’s menu. Hamburger navigation icons became popular a few years ago. They were used most frequently in apps or mobile versions
What Does it Mean to Write Website Copy? It can be tempting, when redesigning your website, to try and write your own copy. After all, you’re already footing the bill for a web designer. Creating the content — the actual words on the page — is another expense to bear. But trying to write your
Website Design Can Be Stress-Free A beautiful website that drives traffic, makes sales and grows your business is high on the bucket list of many entrepreneurs. Despite this, the project often can feel so huge that it gets put off. Instead, businesses opt for piece-meal, do-it-yourself solutions that can actually cost more time and money
Why Colors Matter when Designing a Website Colors are an essential design element to any website. But too often brands choose their website colors without understanding how colors work on a screen. While colors should follow your brand guidelines and convey an appropriate image, they also need to function well on digital platforms. A poorly
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