Use Social Media to Help Boost SEO Rankings Search engine optimization (SEO) and social media marketing are two strategies that businesses use in an effort to increase brand recognition, build relationships, and increase website traffic. The correlation between the two is often overlooked or misunderstood due to their seemingly separate roles. But it’s a mistake
Our 5 Social Media Marketing Tips For Small Businesses Social media marketing is a HUGE opportunity for any small business to connect with customers, grow brand awareness, and drive sales. But maintaining social media platforms can be a challenge for business owners that wear multiple hats throughout the day. A lack of time and resources
When I think about what makes social media so powerful, I always come back to one simple thing: relationships. In today’s digital media landscape, getting to know your audiences and building relationships with them is easier than ever. Through social media and HubSpot analytics, marketers can understand their audience in ways we never could before.
Benefits of Social Media Marketing Content is everywhere, and it’s the lifeblood of your brand. It’s in the blogs you post, the videos you shoot, and the social media you post. This last area, in particular, can prove to have a drastic impact on your brand image and your marketing success. When you properly leverage
Digital Marketing to Millennials When marketing your product, exploring the available demographics is a must. Today, Millennials are one of the largest target audiences, with the highest potential spending power of any generation. Generation Y, as they’re also known as, use technology at an alarming rate, communicating on social media and private messaging platforms more
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