Digital Marketing Helps Business Growth Digital marketing has already established itself as a business owners’ top business initiative. With the number of consumers present online, it makes sense that business owners are more focused on getting right in front of their potential customers. With that said, the future of digital marketing appears to be bright […]
How To Rank Higher in Search Results If you own a website, your primary goal is likely to get more people to visit it. There’s no point in having a great site if no one ever sees it. One of the best ways to increase traffic to your website is by appearing higher in SERPs […]
Optimized Images Help Build Relevance Images grab attention, break up text, and keep visitors on your page. But if you’re not optimizing your images for Google, you’re missing the opportunity to create a more user and SEO-friendly site. Google’s search engine also indexes optimized images in an effort to give users a visual representation of […]
How To Create a B2B Marketing Strategy B2B marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the […]
What Is Digital Marketing? You’ve probably heard about B2B digital marketing. It’s a way to help prospective customers find your business online and grow your company. You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate, brand […]
Data Analysis Builds Business Strategies Today, it’s easier than ever to collect data about your website’s performance. Unfortunately, applying that data to your business isn’t exactly intuitive. More and more people are talking about data-driven strategies for business. But how exactly does data help business? Using data in your marketing and sales practices takes the […]
What is an SSL? Chances are you’ve definitely bumped into an SSL certificate in your internet travels. Your bank, your favorite grocery store, Amazon, or typically any place that you perform transactions online have an SSL certificate installed on their site – you can tell by the little green lock that shows up next to […]
What is the difference between PPC and SEO? Maybe you’ve heard that PPC is dead and businesses should only use SEO. Or you’ve heard that SEO takes too long and PPC works wonders. Many online marketers have surprisingly strong views on PPC vs. SEO. But before you choose a stance, it’s important to have a […]
Is Content & User Behavior The Problem? You’ve had an idea developing in your mind for months, and you excitedly decide to put it into action. You build your website with careful attention to detail, put out content that you think people will definitely care about reading, and excitedly watch your stats to see how […]
Updating your website should always use SEO best practices Updating your website should always use SEO best practices.If your business is built on a content strategy (as almost all businesses with a digital presence are), you’ve likely wondered how often to update the content on your website. This is a fair question. Search engines like […]
Improve The Experience of the Visitor Journey What happens when someone visits your website? Do you have their experience mapped out, or is it always a little different? Many website owners tend to have a grand vision for what their site looks like, but don’t consider the visitor journey. This is a mistake. The path […]
B2B Marketing Strategies In A Digital World Marketing has been around for as long as there has been an opportunity to barter one good for another. At its most basic form, marketing is simply defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, […]