Use Social Media to Help Boost SEO Rankings Search engine optimization (SEO) and social media marketing are two strategies that businesses use in an effort to increase brand recognition, build relationships, and increase website traffic. The correlation between the two is often overlooked or misunderstood due to their seemingly separate roles. But it’s a mistake
Investing in Search Engine Optimization How can you market your business online during Covid-19? Many brands are asking themself the same question. There are even some that say they need to pivot their marketing strategies to adjust to altered customer behaviors. However, many of these businesses are unsure on how to accomplish this and may
Combining Content Optimization & Paid Marketing In part one of the Digital Journey series posts, we explored the research and insights phase of creating an effective digital marketing strategy. During that phase, we work closely with our partners to learn about their company, audiences, and competitors. We review audience engagement data, create personas, and compile
Optimizing Your Digital Marketing Strategies It’s been a long, wild digital 2019. So many local Lions, Tigers, and Bert (oh my!). Digital Marketing in 2020 and conversational SEO is going to take on new forms in the years to come. As a matter of fact, you may have more questions than answers when it comes
How Local SEO Can Boost Search Rankings If you’re breaking into a specific market—whether it’s new territory or your own backyard—how well does your website relate to to local audiences? Do search engines find your claim to city-specific keywords legitimate? Incorporating local SEO strategies into your digital marketing campaign helps your audience find you and
SMX Conference 2018 Knowledge is the greatest tool that moves mountains, builds bridges and gets results. When you factor in cutting edge marketing strategies and innovative new advancements you’re able to reach a larger market. It’s for that very reason that we are committed to providing the most effective digital marketing services and sustainable search
Why Mobile Optimization Is Essential Well over half of all page views on the Web come from mobile devices, and the share keeps growing. A business that wants to build its online audience needs to provide a first-rate mobile experience. If a page is slow to load or difficult to read on a phone screen,
Digital Marketing Helps Business Growth Digital marketing has already established itself as a business owners’ top business initiative. With the number of consumers present online, it makes sense that business owners are more focused on getting right in front of their potential customers. With that said, the future of digital marketing appears to be bright
How To Rank Higher in Search Results If you own a website, your primary goal is likely to get more people to visit it. There’s no point in having a great site if no one ever sees it. One of the best ways to increase traffic to your website is by appearing higher in SERPs
Optimized Images Help Build Relevance Images grab attention, break up text, and keep visitors on your page. But if you’re not optimizing your images for Google, you’re missing the opportunity to create a more user and SEO-friendly site. Google’s search engine also indexes optimized images in an effort to give users a visual representation of
How To Create a Marketing Strategy Marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the heart of
What Is Digital Marketing? You’ve probably heard about digital marketing, that’s it’s a way to help prospective customers find your business online, and to grow your company. You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate,
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