Category: Online Marketing

What Type of Website Does My Small Business Need?

woman thinking with with question marks on whiteboard

Does Your Business Have A Website? Despite the growing demand for technology in the workplace, many small businesses still don’t have a website. A survey conducted by the Washington D.C.-based research firm Clutch revealed that 71 percent of all small businesses have a website, and of those 92 percent said they’ll have a website by […]

The Essential Do’s and Don’ts of Blogging

a guide to blogging

Blogging For Online Businesses Blogging is an essential part of any business online these days. Your blog helps drive traffic to your website, gives your customers valuable information, and establishes you as an authority figure in your industry. Without a blog, you’re missing out on a big marketing opportunity. If you look around the web, […]

Top 5 Reasons Your Website Needs HTTPS

an HTTPS website can boost page rank

The Importance of Using HTTPS Internet users are looking for security when they surf the web. They’re looking for a secure user experience where their personal information is protected. One of the strongest indicators of a secure connection is a site using HTTPS encryption. Privacy and security in a digital age is on the minds […]

Why Content and Internal Links Matter in 2017

content-and-internal-links-matter

Make Your Website Content Count Every website needs to have great content. Content is the key to improving your search engine ranking, and even more importantly, increasing the number of visitors and return business. Not only does the copy need to be great, but digital deliverables, such as images, videos, white papers, as well as […]

A Practical Guide to On-Page Optimization

on-page optimization and page structure

How To Structure The Best Optimized Page Understanding the proper structure of website pages makes a large difference in terms of ranking well with search engines. Many businesses online compile as much information as they can and attempt to inundate visitors with seemingly useful data. However, if they’re not following healthy on-page optimization best practices, […]

How To Improve Website Copy

how to improve website copy

Improving Your Content Through Writing Have you ever asked the question, “So, I have a website, why am I not getting visitors?” Perhaps you need to take a look at the content on your site, more specifically, the copy. Not only does it need to be free of spelling and grammatical errors, it also needs […]

The Google Algorithm Update Breakdown

google algorithm updates and what they mean

Google Algorithms and Why They Exist Google algorithms have evolved significantly over the years. Some businesses still do not fully understand their purpose. Others even think that they’re in place to punish websites. The truth is, algorithms are needed for many reasons, and some of them are directly related to how your website is shown […]

5 Ways to Build Your Brand Through Engagement

brand engagement and how to reach your audience

How To Initiate Brand Engagement on Social Media You’re already doing Customer Relationship Management (CRM) you say? Brand engagement is an entirely different animal. Where CRM involves customers who have a history with your brand, brand engagement reaches out to consumers in an effort to make them customers. If you’re not initiating brand engagement with […]

Our Top Blog Posts Recap

digital marketing blog recap

Top Digital Marketing Blog Posts Designing interactive websites and expanding the user experience is what Creative MMS is all about. We have some of the most talented and experienced digital professionals working hard everyday to deliver results to a diverse roster of clients. Sharing our knowledge and insights is part of our core values and […]

Conversion Rate Optimization KPI’s for Brands

key performance indicators for brands

Key Performance Indicators To understand conversion rate optimization KPI’s, you first have to understand conversion optimization. Next you need to determine what your KPI’s will be. There’s no one size fits all, but all Key Performance Indicators do share a common goal. The ability for a brand to make wise business decisions based off performance. […]

5 UX Design Trends Heading Into 2017

ux design trends for 2017

Discover The Best UX Design Techniques Color Color usage on the web changed dramatically in 2016. Brands around the world took a huge leap of faith & started integrating much more vibrant, bright, rich colors into their marketing. We see this trend taking off into the mainstream in 2017 as more people see the ripple […]