Online Marketing

There are 54 articles in this category
google adwords strategies

A Practical Guide to Google Adwords

How To Get Started With Google Adwords Have you ever wondered how to drive more traffic to your website? When you check visitor data, are you underwhelmed? If so, it’s likely translating to a lower number of sales. You know it’s important to have a digital presence, but what good will it do if no […]

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mobile optimization best practices

Mobile Optimization Tips for 2019

Why Mobile Optimization Is Essential Well over half of all page views on the Web come from mobile devices, and the share keeps growing. A business that wants to build its online audience needs to provide a first-rate mobile experience. If a page is slow to load or difficult to read on a phone screen, […]

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digital marketing trends for 2019

Top 4 Digital Marketing Trends in 2018

Digital Marketing Helps Business Growth Digital marketing has already established itself as a business owners’ top business initiative. With the number of consumers present online, it makes sense that business owners are more focused on getting right in front of their potential customers. With that said, the future of digital marketing appears to be bright […]

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digital marketing strategy

Understand Your Marketing Strategy to Make it Work

How To Create a Marketing Strategy Marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the heart of […]

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digital marketing terms SEO

10 Common Digital Marketing Terms

What Is Digital Marketing? You’ve probably heard about digital marketing, that’s it’s a way to help prospective customers find your business online, and to grow your company. ¬†You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate, […]

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data analytics and digital marketing

How Can Your Business Use Data Analytics?

Data Analysis Builds Business Strategies Today it’s easier than ever collect data on your website’s performance. Unfortunately, applying that data to your business isn’t exactly intuitive. More and more people are talking about data-driven strategies for business. But how exactly does data help business? Using data in your marketing and sales practices takes the guesswork […]

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Knowing the Difference Between PPC and SEO

What is the difference between PPC and SEO? Maybe you’ve heard that PPC is dead and businesses should only use SEO. Or you’ve heard that SEO takes too long and PPC works wonders. Many online marketers have surprisingly strong views on PPC vs. SEO. But before you choose a stance, it’s important to have a […]

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increase visitors to your website

Why Isn’t Anyone Coming to My Website?

Is Content & User Behavior The Problem? You’ve had an idea developing in your mind for months, and you excitedly decide to put it into action. You build your website with careful attention to detail, put out content that you think people will definitely care about reading, and excitedly watch your stats to see how […]

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marketing in a digital world

How the Digital World has Changed Marketing Forever

  Marketing In A Digital World Marketing has been around for as long as there has been an opportunity to barter one good for another. At its most fundamental form, the act of marketing is simply defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value […]

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what is CTA - call to action

What Is A Call-to-Action (CTA) and It’s Benefits

How Can A CTA Improve Your Website Consumers are inundated with marketing messages every day. A constant barrage of videos, images, and text promise solutions to every possible problem. The result? An audience primed for decision fatigue. And a frustrated, confused reader is far less likely to become a paying client. So, what’s the solution? […]

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2018 Digital Marketing Strategy for businesses

Focus Areas of Your Digital Marketing Strategy in 2018

Digital Strategy Starts With A Story Something about the approaching end of year makes me and many other business owners think about planning for the new year. We’ve been getting a lot of questions about what to focus on in 2018 and thought we would distill our thoughts to help you plan your digital marketing […]

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digital project managers plan for success

What Is Digital Project Management: 4 Stages to Success

What is a Digital Project Manager? It’s unlikely you learned what a digital project manager does when you were in school, but now you need one. At least you think you do, but you’re not exactly sure what a project manager in digital marketing does. A digital project manager oversees and streamlines the management of […]

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