Since going into quarantine, emails have had a huge resurgence in popularity. That’s not surprising. They are easy to draft, quick to send, can reach a large number of people at one time, and are very cost effective. However, sending lots of one-off emails can be tedious and even worse, can be generalized where you […]
Why Does A Buyer Persona Matter for Marketing? A buyer persona is a profile that represents your ideal customer that’s created using market research and data about your existing customers. They outline important information about your audience, such as the motivating forces to take or restrain actions. This approach helps you understand how and what […]
When Do I Need a Strategic Marketing Plan? Remember marketing in the 20th Century? There was a limited number of channels from which to choose to reach your audience, such as TV, radio and print to mention a few. Nowadays, the list of marketing channels is about the length of my leg (and I am […]