Category: Marketing Strategy

Is PPC Campaign Automation the Solution or a Problem?

businessman talking to robot in an office

What Is PPC Campaign Bidding? Whether you’re at a marketing agency or you’re a freelance contractor, you’ve probably had some experience using Google Ads Paid Search Campaigns. Of all the moving parts of any PPC campaign, the most crucial is bidding on keywords. Bidding controls your overall costs and drives metrics like cost per acquisition […]

Why B2B Businesses Need Content Marketing Strategy

business professional strategizing b2b content plan

What is B2B Content Marketing? With 75% of the world now being online, content marketing is quickly overtaking traditional marketing strategies. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. The goal? To attract, obtain, and retain customers online. Today, it expands to include optimized content […]

Key DigiMarCon Insights to Revamp Your B2B Digital Strategy

digimarcon digital marketing conference with philadelphia skyline in the background

4 DigiMarCon 2022 Takeaways for Growth-Focused Businesses I don’t know about you, but I am getting tired of digital marketing webinars and virtual events. Now, don’t get me wrong. I still think the info the presenters provide can be helpful. But when I’m watching instead of participating, I tend to get easily distracted. The dog […]

How to Write Exciting B2B Content in Unexciting Industries

excited businesswoman writing content on laptop

Engaging B2B Content Strategies for the Less Glamorous Industries Whenever you come across tips and strategies for B2B content marketing, the one word you’ll keep stumbling across is “engagement.” Increasing engagement requires the creation of gripping content, and this can boost both sales and shareability. Unfortunately, not all industries lend themselves to such exciting content. […]

Align Your Leadership Teams with an Effective CRM

aligning teams with CRM

How Digital Marketing and HubSpot Partner to Provide Results Do you wish your sales, marketing, and operations worked more efficiently and effectively? Far too often, these three “teams” (or roles) aren’t working together towards the same goal. We hear things like, “they don’t seem to be rowing in the right direction,” as they may be […]

6 Secrets to Creating the Perfect Resource Center

Create the Perfect Resource Center

How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower […]

How Conversion Rate Optimization Increases Revenue

What is conversion rate optimization?

Picture it… You have an amazing website. Clean layout. Beautiful pictures. Explains what you do and who you do it for. But just because a website exists, does not mean that website visitors will turn into customers. That’s where Conversion Rate Optimization comes into play. If you don’t have a conversion strategy in place, no […]

Using Email Automation to Nurture Prospects

lead nurturing with email automation

Since going into quarantine, emails have had a huge resurgence in popularity. That’s not surprising. They are easy to draft, quick to send, can reach a large number of people at one time, and are very cost effective. However, sending lots of one-off emails can be tedious and even worse, can be generalized where you […]

What Is A Buyer Persona And Why Do They Matter

buyer persona strategies

Why Does A Buyer Persona Matter for Marketing? A buyer persona is a profile that represents your ideal customer that’s created using market research and data about your existing customers. They outline important information about your audience, such as the motivating forces to take or restrain actions. This approach helps you understand how and what […]