Category: Marketing Strategy

lead nurturing with email automation
How-To's

Using Email Automation to Nurture Prospects

Since going into quarantine, emails have had a huge resurgence in popularity. That’s not surprising. They are easy to draft, quick to send, can reach a large number of people at one time, and are very cost effective. However, sending lots of one-off emails can be tedious and even worse, can be generalized where you

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buyer persona strategies
How-To's

What Is A Buyer Persona And Why Do They Matter

Why Does A Buyer Persona Matter for Marketing? A buyer persona is a profile that represents your ideal customer that’s created using market research and data about your existing customers. They outline important information about your audience, such as the motivating forces to take or restrain actions. This approach helps you understand how and what

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strategic digital marketing strategies
Digital Marketing

4 Must-Have Elements in A Strategic Marketing Plan

When Do I Need a Strategic Marketing Plan? Remember marketing in the 20th Century? There was a limited number of channels from which to choose to reach your audience, such as TV, radio and print to mention a few. Nowadays, the list of marketing channels is about the length of my leg (and I am

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Content Marketing Strategy
How-To's

How to Run a Successful Content Strategy Session

The Content Marketing Process Each day more businesses are turning to Content Marketing in order to promote their products or services. This is because content marketing is essential. But simply deciding that you want to start content marketing is only the first step. In order for this new marketing strategy to have success, you’re going

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