Category: Marketing Strategy

Understanding and Tracking KPIs

Darts - bullseye

What Are KPIs? “If you can’t measure it, you can’t manage it.” Renowned business guru Peter Drucker never actually said this, despite the number of CEOs who quote this daily. However, it makes an important point — if you don’t measure what you’re doing, then how do you know it’s working? A 2021 study showed […]

How Marketing Automation Can Boost Sales Strategies

handshake at sales meeting

Improve Your Sales Enablement with Marketing Automation Did you know that B2B buyers do 70% of their research online before even contacting your sales team? Gone are the days when customers would contact your business without knowing who you are. If you want to reach your audience, you have to give them opportunities to get […]

B2B Marketing Agencies Are Like Your Favorite Band

Crafting a Harmonious B2B Marketing Strategy Building a successful B2B marketing plan on your own isn’t easy. That’s why so many businesses opt to outsource this process to a marketing agency. But how do you know if you’re choosing the right agency? Your chosen marketing team should work together like a great band. One of […]

Top Measurements for B2B Content Marketing Success

measuring the word success with a ruler

How successful companies make the most of their content marketing Over the last two years, many companies have reallocated marketing dollars or invested additional dollars into content marketing. HubSpot notes that 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. Additionally, 66% of marketers expect their […]

How Automation Drives Financial Marketing Results

financial advisor conducting marketing analytics meeting

Financial Services + Marketing Automation = Success Ever since 2020, businesses of all sizes and industries have seen first-hand the importance of digital transformation. And the financial services industry is no different. Customers today aren’t looking for just any financial company to trust with their funds. They crave a personalized experience with a provider who […]

Is PPC Automation the Solution or Problem?

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What Is PPC Campaign Bidding? Whether you’re at a marketing agency or you’re a freelance contractor, you’ve probably had some experience using Google Ads Paid Search Campaigns. Of all the moving parts of any PPC campaign, the most crucial is bidding on keywords. Bidding controls your overall costs and drives metrics like cost per acquisition […]

Why B2B Brands Need Content Marketing Strategy

business professional strategizing b2b content plan

What is B2B Content Marketing? With 75% of the world now being online, content marketing is quickly overtaking traditional marketing strategies. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. The goal? To attract, obtain, and retain customers online. Today, it expands to include optimized content […]

Key DigiMarCon Insights to Revamp Your B2B Digital Strategy

digimarcon digital marketing conference with philadelphia skyline in the background

4 DigiMarCon 2022 Takeaways for Growth-Focused Businesses I don’t know about you, but I am getting tired of digital marketing webinars and virtual events. Now, don’t get me wrong. I still think the info the presenters provide can be helpful. But when I’m watching instead of participating, I tend to get easily distracted. The dog […]

Write Exciting B2B Content in Every Industry

excited businesswoman writing content on laptop

Engaging B2B Content Strategies for the Less Glamorous Industries Whenever you come across tips and strategies for B2B content marketing, the one word you’ll keep stumbling across is “engagement.” Increasing engagement requires the creation of gripping content, and this can boost both sales and shareability. Unfortunately, not all industries lend themselves to such exciting content. […]

Align Your Leadership Teams with an Effective CRM

aligning teams with CRM

How Digital Marketing and HubSpot Partner to Provide Results Do you wish your sales, marketing, and operations worked more efficiently and effectively? Far too often, these three “teams” (or roles) aren’t working together towards the same goal. We hear things like, “they don’t seem to be rowing in the right direction,” as they may be […]

6 Secrets to Creating the Perfect Resource Center

Create the Perfect Resource Center

How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower […]

How Conversion Rate Optimization Increases Revenue

What is conversion rate optimization?

Picture it… You have an amazing website. Clean layout. Beautiful pictures. Explains what you do and who you do it for. But just because a website exists, does not mean that website visitors will turn into customers. That’s where Conversion Rate Optimization comes into play. If you don’t have a conversion strategy in place, no […]