The Creative Process The start of the 2016/17 NBA season marked the debut of Philadelphia Sixers rookie Joel Embiid, and the culmination of what Sixers fans have been repeating for several years: “Trust the Process.” Former Sixers GM Sam Hinkie coined the phrase, referring to his patient, frequently-painful, rebuild of the team through several losing […]
Optimizing For Traffic What is Search Engine Optimization? Is it black arts or a series of coincidences that magically attract website traffic? If you ask your target audience, they’ll look at you with a blank stare. But if you could ask a search engine, you’d find the answer. SEO is the strategic practice of influencing […]
What Is A 301 Map Now that you have all of your basics ready for preparing yourself for your SEO setup, the next step is to put together your 301 map and tier document. You’ll want to put together these items in order to prepare for the restructuring of your site. A 301 map is […]
Creating Your Targeted Keyword List in Google Welcome back to our incredibly useful series on conversion optimization! If you’ve been following along since the beginning of our series, you will have now covered everything needed to begin setup on your search engine optimization work, and will now be ready to actually set it up. If […]
Planning Your Conversion Rate Optimization Strategy The very first, and arguably most important, aspect to your conversion optimization setup is the planning you will need to do in the beginning. The planning is one of the most crucial parts of the conversion optimization process because it ensures you are on the right path for your […]
Driving Qualified Visitors with an Optimized Site Conversion optimization and crafting the perfect web marketing plan for your specific brand can be an overwhelming whirlwind of a job. Where should you start? How should you craft your content? How do you perfect your content optimization to get in front of the most viewers? How do […]
Top Signs That You Should Redesign Your Site The time comes every now and then when you realize that an asset needs to be upgraded or replaced entirely. That asset could be as simple as a pair of running shoes to something more substantial like a new car. Having to decide on when to upgrade […]