Category: How-To’s

Building A Creative Brief Through Digital Discovery

Digital Discovery using a Creative Brief

What is a Creative Brief? A creative brief is an essential part of every successful marketing campaign. It is a very thorough questionnaire that is used to collect the information needed before the beginning of each project. It helps drive the discovery process by gathering all of the critical, relevant, and most useful information. Laying […]

Identify Your Business Persona and Audience

marketing persona

Do You Know Your B2B User Personas? Identifying and creating a B2B persona is extremely important for businesses that want to connect with their audience, especially when creating an online presence. How well do you know your audience and user personas? Not knowing your target audience can result in lost sales and poor customer engagement. […]

How to Follow Email Marketing Best Practices

person holding iphone and looking at their email on laptop

Leverage Email To Build Your Brand Your email list is one of your biggest assets as a business. Email marketing gives you a direct line to your audience, without worrying about pesky Facebook algorithms or advertising fees. Unlike social media platforms, you own your list, which means that it grows with your business. As such, […]

The Essential Do’s and Don’ts of Blogging

a guide to blogging

Blogging For Online Businesses Blogging is an essential part of any business online these days. Your blog helps drive traffic to your website, gives your customers valuable information, and establishes you as an authority figure in your industry. Without a blog, you’re missing out on a big marketing opportunity. If you look around the web, […]

Why Content and Internal Links Matter in 2017

content-and-internal-links-matter

Make Your Website Content Count Every website needs to have great content. Content is the key to improving your search engine ranking, and even more importantly, increasing the number of visitors and return business. Not only does the copy need to be great, but digital deliverables, such as images, videos, white papers, as well as […]

5 Design Myths That Hurt User Experience

ux design myths debunked

5 Design Myths Debunked:  Intelligent Data-Driven Design I’ve been around awhile, I’ve seen a few things over my expansive 13 year career in the web design industry.  I was a developer through the brutal reign of Internet Explorer 6 & a designer through the fascinating years of web 2.0. I’ve been witness to the rise […]

A Practical Guide to On-Page Optimization

on-page optimization and page structure

How To Structure The Best Optimized Page Understanding the proper structure of website pages makes a large difference in terms of ranking well with search engines. Many businesses online compile as much information as they can and attempt to inundate visitors with seemingly useful data. However, if they’re not following healthy on-page optimization best practices, […]

A How To Guide To Image Optimization

image optimization to improve the user experience

Image Optimization Best Practices One of the biggest contributors to slow website loading times is oversized images. Once you pick up good practices for image optimization, it’s easy to implement moving forward. Moving backward, however, can be a little time-consuming – especially if you’re dealing with a wide range of image sizes. Since images vary […]

How To Improve Website Copy

how to improve website copy

Improving Your Content Through Writing Have you ever asked the question, “So, I have a website, why am I not getting visitors?” Perhaps you need to take a look at the content on your site, more specifically, the copy. Not only does it need to be free of spelling and grammatical errors, it also needs […]

5 Ways to Build Your Brand Through Engagement

brand engagement and how to reach your audience

How To Initiate Brand Engagement on Social Media You’re already doing Customer Relationship Management (CRM) you say? Brand engagement is an entirely different animal. Where CRM involves customers who have a history with your brand, brand engagement reaches out to consumers in an effort to make them customers. If you’re not initiating brand engagement with […]