How to Find The Best Digital Agency Outsourcing is a natural part of growth. It enables you to focus on your core competencies while letting experts do the rest of the work needed to keep your business competitive. But today there are more digital agencies out there than ever. How do you choose a good […]
What Caused My Website to be Hacked? Having your website hacked is an extremely frustrating process for any business owner. A hacked website means downtime: time when your customers can’t access your website in order to buy your products and time during which your team must act in order to get things up and running […]
What Does it Mean to Write B2B Website Copy? It can be tempting, when redesigning your website, to try and write your own B2B copy. After all, you’re already footing the bill for a web designer. Creating the content — the actual words on the page — is another expense to bear. But trying to […]
Website Proposal Tips in 2018 Building your website is a big step for your business. You want to make sure that you’ve chosen the right company to handle your design. You’ve taken the step to gather proposals for your website design and development, but now, you aren’t sure how to narrow them down. There are […]
Website Design Can Be Stress-Free A beautiful website that drives traffic, makes sales and grows your business is high on the bucket list of many entrepreneurs. Despite this, the project often can feel so huge that it gets put off. Instead, businesses opt for piece-meal, do-it-yourself solutions that can actually cost more time and money […]
Is Content & User Behavior The Problem? You’ve had an idea developing in your mind for months, and you excitedly decide to put it into action. You build your website with careful attention to detail, put out content that you think people will definitely care about reading, and excitedly watch your stats to see how […]
Updating your website should always use SEO best practices Updating your website should always use SEO best practices.If your business is built on a content strategy (as almost all businesses with a digital presence are), you’ve likely wondered how often to update the content on your website. This is a fair question. Search engines like […]
What is A/B Testing? Marketers throw around the phrase “A/B testing” a lot. You think you get the general idea, but is A/B testing really worth the effort? And how does it actually work? A/B testing is a method for testing one or more variables to determine which is most effective. Businesses commonly use A/B […]
B2B Marketing Strategies In A Digital World Marketing has been around for as long as there has been an opportunity to barter one good for another. At its most basic form, marketing is simply defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, […]
Digital Strategy Starts With A Story Something about the approaching end of year makes me and many other business owners think about planning for the new year. We’ve been getting a lot of questions about what to focus on in 2018 and thought we would distill our thoughts to help you plan your digital marketing […]
What is a Digital Project Manager? It’s unlikely you learned what a digital project manager does when you were in school, but now you need one. At least you think you do, but you’re not exactly sure what a project manager in digital marketing does. A digital project manager oversees and streamlines the management of […]
How To Design A Mobile Ready Website Mobile ready websites can mean the difference between lead generation or a failed digital marketing campaign. In this age of mobile devices, connecting with your target audience can be a chess game between you and your competitors. The one thing to keep in mind is that search engines, […]