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Why Your Website Doesn’t Work You’ve heard it before. Websites are a business essential. But maybe you haven’t been seeing the results you expected from your site. Before you dismiss the importance of having a business website, do this internal check. You could be committing one of these five fatal flaws that drive customers away: […]
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Leverage Email To Build Your Brand Your email list is one of your biggest assets as a business. Email marketing gives you a direct line to your audience, without worrying about pesky Facebook algorithms or advertising fees. Unlike social media platforms, you own your list, which means that it grows with your business. As such, […]
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Blogging For Online Businesses Blogging is an essential part of any business online these days. Your blog helps drive traffic to your website, gives your customers valuable information, and establishes you as an authority figure in your industry. Without a blog, you’re missing out on a big marketing opportunity. If you look around the web, […]
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Make Your Website Content Count Every website needs to have great content. Content is the key to improving your search engine ranking, and even more importantly, increasing the number of visitors and return business. Not only does the copy need to be great, but digital deliverables, such as images, videos, white papers, as well as […]
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5 Design Myths Debunked: Intelligent Data-Driven Design I’ve been around awhile, I’ve seen a few things over my expansive 13 year career in the web design industry. I was a developer through the brutal reign of Internet Explorer 6 & a designer through the fascinating years of web 2.0. I’ve been witness to the rise […]
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Redesigning Your Website While Rebranding You did it! You convinced your boss that you need to rebrand the business. He gave you a budget to work with. Maybe it’s not exactly as much as you wanted, but you’ll take it! You are raring and ready to go. New logo, new color scheme, all new business […]
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How To Structure The Best Optimized Page Understanding the proper structure of website pages makes a large difference in terms of ranking well with search engines. Many businesses online compile as much information as they can and attempt to inundate visitors with seemingly useful data. However, if they’re not following healthy on-page optimization best practices, […]
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Image Optimization Best Practices One of the biggest contributors to slow website loading times is oversized images. Once you pick up good practices for image optimization, it’s easy to implement moving forward. Moving backward, however, can be a little time-consuming – especially if you’re dealing with a wide range of image sizes. Since images vary […]
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Improving Your Content Through Writing Have you ever asked the question, “So, I have a website, why am I not getting visitors?” Perhaps you need to take a look at the content on your site, more specifically, the copy. Not only does it need to be free of spelling and grammatical errors, it also needs […]
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How To Initiate Brand Engagement You’re already doing Customer Relationship Management you say? Brand engagement is an entirely different animal—where CRM involves customers who have a history with your brand, brand engagement reaches out to consumers in an effort to make them customers. If you’re not initiating brand engagement with consumers these days then you […]
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Tools For Successful Digital Project Management Managing a website design or re-design may be more difficult than you realize, as there is not always something physical to keep track of (with HTML work being done behind the scenes), as well as all of the different digital aspects that are happening at the same time. The most important […]
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Key Performance Indicators To understand conversion rate optimization KPI’s, you first have to understand conversion optimization. Next you need to determine what your KPI’s will be. There’s no one size fits all, but all Key Performance Indicators do share a common goal. The ability for a brand to make wise business decisions based off performance. […]
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