There are 35 articles in this category
SEO Best Practices for your website

How Often Should I Update My Website

Updating your website should always use SEO best practices Updating your website should always use SEO best practices.If your business is built on a content strategy (as almost all businesses with a digital presence are), you’ve likely wondered how often to update the content on your website. This is a fair question. Search engines like […]

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AB Testing How to

How Does A/B Testing Drive Results?

What is A/B Testing? Marketers throw around the phrase “A/B testing” a lot. You think you get the general idea, but is A/B testing really worth the effort? And how does it actually work? A/B testing is a method for testing one or more variables to determine which is most effective. Businesses commonly use A/B […]

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marketing in a digital world

How the Digital World has Changed Marketing Forever

  Marketing In A Digital World Marketing has been around for as long as there has been an opportunity to barter one good for another. At its most fundamental form, the act of marketing is simply defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value […]

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2018 Digital Marketing Strategy for businesses

Focus Areas of Your Digital Marketing Strategy in 2018

Digital Strategy Starts With A Story Something about the approaching end of year makes me and many other business owners think about planning for the new year. We’ve been getting a lot of questions about what to focus on in 2018 and thought we would distill our thoughts to help you plan your digital marketing […]

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digital project managers plan for success

What Is Digital Project Management: 4 Stages to Success

What is a Digital Project Manager? It’s unlikely you learned what a digital project manager does when you were in school, but now you need one. At least you think you do, but you’re not exactly sure what a project manager in digital marketing does. A digital project manager oversees and streamlines the management of […]

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mobile friendly website design tips

10 Effective Mobile Ready Website Design Tips

How To Design A Mobile Ready Website Mobile ready websites can mean the difference between lead generation or a failed digital marketing campaign. In this age of mobile devices, connecting with your target audience can be a chess game between you and your competitors. The one thing to keep in mind is that search engines, […]

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Digital Discovery using a Creative Brief

Building A Creative Brief Through Digital Discovery

What is a Creative Brief? A creative brief is an essential part of every successful marketing campaign. It is a very thorough questionnaire that is used to collect the information needed before beginning  each project. It helps drive the discovery process by gathering all of the critical, relevant, and most useful information. Laying this solid […]

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5 Website Fails That Are Scaring Away Your Customers

Why Your Website Doesn’t Work You’ve heard it before. Websites are a business essential. But maybe you haven’t been seeing the results you expected from your site. Before you dismiss the importance of having a business website, do this internal check. You could be committing one of these five fatal flaws that drive customers away: […]

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How to Follow Email Marketing Best Practices

Leverage Email To Build Your Brand Your email list is one of your biggest assets as a business. Email marketing gives you a direct line to your audience, without worrying about pesky Facebook algorithms or advertising fees. Unlike social media platforms, you own your list, which means that it grows with your business. As such, […]

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a guide to blogging

The Essential Do’s and Don’ts of Blogging

Blogging For Online Businesses Blogging is an essential part of any business online these days. Your blog helps drive traffic to your website, gives your customers valuable information, and establishes you as an authority figure in your industry. Without a blog, you’re missing out on a big marketing opportunity. If you look around the web, […]

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Why Content and Internal Links Matter in 2017

Make Your Website Content Count Every website needs to have great content. Content is the key to improving your search engine ranking, and even more importantly, increasing the number of visitors and return business. Not only does the copy need to be great, but digital deliverables, such as images, videos, white papers, as well as […]

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ux design myths debunked

5 Design Myths That Hurt User Experience

5 Design Myths Debunked:  Intelligent Data-Driven Design I’ve been around awhile, I’ve seen a few things over my expansive 13 year career in the web design industry.  I was a developer through the brutal reign of Internet Explorer 6 & a designer through the fascinating years of web 2.0. I’ve been witness to the rise […]

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