How Do You Know If You Need a Blog Or A Resource Center On Your Website? We often suggest that our clients have a resource center for articles, videos, podcasts, etc. on their website. And sometimes we get the question, “why can’t we just put that information on our blog?” The simple answer is you
When Do I Need a Strategic Marketing Plan? Remember marketing in the 20th Century? There was a limited number of channels from which to choose to reach your audience, such as TV, radio and print to mention a few. Nowadays, the list of marketing channels is about the length of my leg (and I am
How Can Businesses Prepare Their Digital Marketing Plans to Combat The Coronavirus? The CDC is using the mantra “Plan, Prepare and Respond” to Coronavirus. This mantra can also be applied to businesses. Many are looking at what they can do to just make it through the current economic climate, but the few outliers were prepared
Do You Know Your User Personas Identifying and creating a user persona is extremely important for business that want to connect with their audience, especially when creating an online presence. How well do you know your audience and user personas? Not knowing your target audience can result in lost sales and poor customer engagement. Creating
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