What is the difference between PPC and SEO? Maybe you’ve heard that PPC is dead and businesses should only use SEO. Or you’ve heard that SEO takes too long and PPC works wonders. Many online marketers have surprisingly strong views on PPC vs. SEO. But before you choose a stance, it’s important to have a
Why Colors Matter when Designing a Website Colors are an essential design element to any website. But too often brands choose their website colors without understanding how colors work on a screen. While colors should follow your brand guidelines and convey an appropriate image, they also need to function well on digital platforms. A poorly
What is A/B Testing? Marketers throw around the phrase “A/B testing” a lot. You think you get the general idea, but is A/B testing really worth the effort? And how does it actually work? A/B testing is a method for testing one or more variables to determine which is most effective. Businesses commonly use A/B
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