What Is Digital Marketing? You’ve probably heard about B2B digital marketing. It’s a way to help prospective customers find your business online and grow your company. You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate, brand […]
Data Analysis Builds Business Strategies Today, it’s easier than ever to collect data about your website’s performance. Unfortunately, applying that data to your business isn’t exactly intuitive. More and more people are talking about data-driven strategies for business. But how exactly does data help business? Using data in your marketing and sales practices takes the […]
What is the difference between PPC and SEO? Maybe you’ve heard that PPC is dead and businesses should only use SEO. Or you’ve heard that SEO takes too long and PPC works wonders. Many online marketers have surprisingly strong views on PPC vs. SEO. But before you choose a stance, it’s important to have a […]
Why Colors Matter When Designing a B2B Website Colors are an essential design element of any website. But too often, brands choose their website colors without understanding how colors appear on a screen. While colors should follow your brand guidelines and convey an appropriate image, they also need to function well on digital platforms. A […]
What is A/B Testing? Marketers throw around the phrase “A/B testing” a lot. You think you get the general idea, but is A/B testing really worth the effort? And how does it actually work? A/B testing is a method for testing one or more variables to determine which is most effective. Businesses commonly use A/B […]