Category: Conversion Optimization

How Can Your Business Use Data Analytics?

data analytics and digital marketing

Data Analysis Builds Business Strategies Today, it’s easier than ever to collect data about your website’s performance. Unfortunately, applying that data to your business isn’t exactly intuitive. More and more people are talking about data-driven strategies for business. But how exactly does data help business? Using data in your marketing and sales practices takes the […]

6 Colors to Avoid When Redesigning Your Website

book with a variety of color samples

Why Colors Matter When Designing a B2B Website Colors are an essential design element of any website. But too often, brands choose their website colors without understanding how colors appear on a screen. While colors should follow your brand guidelines and convey an appropriate image, they also need to function well on digital platforms. A […]